URL Intelligence Hub

Know every URL.
Audit, score, and feed them all.

The complete URL intelligence suite for SEO professionals. Audit every page with 50+ checks, track changes, monitor Core Web Vitals, and auto-generate sitemaps and product feeds — all from your crawled page data.

50+ SEO checks
Core Web Vitals
Auto-generated sitemaps
14-day free trial
Integrates with your existing stack
Cloudflare
AWS
Shopify
WordPress
Vercel
Next.js
Nuxt.js
Google
Fastly
Magento
BigCommerce
Webflow
Laravel
MedusaJS
PrestaShop
Shopware
Cloudflare
AWS
Shopify
WordPress
Vercel
Next.js
Nuxt.js
Google
Fastly
Magento
BigCommerce
Webflow
Laravel
MedusaJS
PrestaShop
Shopware
Three pillars

Complete visibility into every URL

URL Intelligence & Audit

Browse your entire crawled page index with 50+ automated SEO checks, 0-100 scoring, and A-F grades across every page.

Analytics & Change Tracking

Track traffic and bot activity per URL, map internal links, detect SEO-critical changes, and monitor Core Web Vitals.

Sitemaps & Product Feeds

Auto-generate XML and HTML sitemaps plus Google Merchant and Facebook Catalog feeds from your crawled pages.

SEO Audit Engine

50+ automated SEO checks on every crawled page

Every page in your crawled index is scored 0-100 with an A-F grade. The audit engine checks title tags, meta descriptions, headings, images, links, canonical URLs, Open Graph tags, structured data, and content quality — surfacing issues you can fix before they impact rankings.

  • Browse and filter pages by score, grade, or issue type
  • Drill into any URL for a full check-by-check breakdown
  • Site-wide health dashboard with grade distribution
  • Export audit results to CSV for team review
SEO Audit

Pages Audited

1,247

Avg Score

78/100

Issues

342

Audited URLs

/products/shoes
92 · A
/blog/seo-tips
67 · D
/about
45 · F

Grade Distribution

A-B: 35%C-D: 40%F: 25%
Content & Link Analysis

Map your internal links and detect SEO-critical changes

Visualize your internal link graph to find orphan pages and link equity gaps. Track inbound and outbound links per URL, and get alerted when SEO-critical elements change between crawls — canonical URLs, titles, meta robots, and content.

  • Internal link graph with orphan page detection
  • Inbound and outbound link counts per URL
  • Change detection with critical, warning, and info severity
  • Historical comparison between crawl snapshots
URL Analytics

Inbound Links

47

Changes Detected

8

Change Detection

Canonical changedCritical
Title modifiedWarning
Content updatedInfo

3 changes since last crawl · 2h ago

Core Web Vitals

Monitor LCP, INP, and CLS with historical tracking

Track Core Web Vitals for every URL using PageSpeed Insights data. See LCP, INP, and CLS scores with color-coded pass/fail indicators, monitor performance trends over time, and catch regressions before they affect your search rankings.

  • LCP, INP, and CLS metrics per URL
  • Performance score with historical trend charts
  • Color-coded pass/needs-improvement/fail indicators
  • Scheduled measurement with configurable frequency
Core Web Vitals

LCP

2.1s

INP

45ms

CLS

0.12

Performance Score87/100

LCP Trend (7d)

Last measured: 2h ago

Sitemaps & Feeds

Auto-generate sitemaps and merchant feeds from crawled data

Generate XML and HTML sitemaps directly from your crawled page index. For e-commerce sites, create Google Merchant Center XML feeds and Facebook Catalog CSV exports from product pages — served through the gateway with scheduled auto-regeneration.

  • XML and HTML sitemaps from your crawled page index
  • Google Merchant Center XML product feeds
  • Facebook Catalog CSV export for commerce campaigns
  • Scheduled auto-regeneration served through the gateway
Sitemaps & Feeds

Generated Outputs

XML Sitemap1,247 URLs
active
HTML Sitemap1,247 URLs
active
Google Merchant XML342 products
active
Facebook Catalog CSV342 products
draft

Auto-regenerated on schedule · Last build: 4h ago

Built for

Who it's for

SEO Professionals

Run comprehensive audits across thousands of pages, track ranking-critical changes between crawls, and monitor Core Web Vitals — all from a single dashboard. Export audit data to CSV for client reporting.

  • Site-wide SEO health scoring
  • Change detection & alerting
  • Core Web Vitals monitoring
  • CSV export for client reports

E-Commerce Teams

Auto-generate product feeds for Google Merchant Center and Facebook Catalog directly from crawled product pages. Keep sitemaps fresh with scheduled regeneration and monitor product page SEO health at scale.

  • Google Merchant XML feeds
  • Facebook Catalog CSV export
  • Product page SEO auditing
  • Auto-regenerating sitemaps

Optimize, Enhance, Track, and Secure

Five pillars of enterprise-grade infrastructure to protect your revenue and dominate the AI-driven web.

Pillar 1: GEO

Optimize for the Agentic Web

Automatically serve AI-ready Markdown to GPTBot and ClaudeBot instantly. Use bot-specific routing to target AI agents with custom structured data and metadata separate from what human visitors see.

Bot & AI Targeting

Traffic Segments

Googlebot
8 rules
GPTBot
3 rules
ClaudeBot
2 rules
BingBot
5 rules
Bytespider
1 rules

Auto-detected via User-Agent classification

Pillar 2: SEO

Dominate Traditional SEO (Without Devs)

Take complete tag control over meta robots, canonicals, and hreflang across 40+ locales. Inject JSON-LD structured data on any URL pattern and ship with one-click rollbacks for total confidence.

Rule Builder

Conditions

IFurl.pathcontains/products
ANDrequest.is_bot=true

Actions

THENset_meta_robots=noindex, nofollow
Draft
Pillar 3: Governance

Track, Govern, & Secure

See exactly which AI models are scraping your site with the AI Bot Tracker. Automatically block malicious IPs and exploit paths with Edge Shield, and inject strict security headers instantly at the edge.

Traffic Analytics

Requests

124,891

Match Rate

34.2%

Avg Latency

12ms

Requests (7d)

Recent Executions

/products/shoesGooglebotset_canonical
/blog/seo-tipsGPTBotset_meta_robots
/BingBotinject_json_ld
Pillar 4: E-commerce

Product Intelligence Engine

Automatically enrich product catalogs with AI Text and Vision analysis. Generate 30+ attribute feeds and inject rich content (Specs, FAQ, JSON-LD) directly onto product pages via the edge proxy.

Rule Builder

Conditions

IFurl.pathcontains/products
ANDrequest.is_bot=true

Actions

THENset_meta_robots=noindex, nofollow
Draft
Pillar 5: Conversions

Server-Side Conversion Tracking

Fire conversion events from the edge to Meta, TikTok, Google Ads, GA4, Snapchat, and custom webhooks. Proxy GTM/GA4 scripts through your domain, set first-party 400-day cookies that bypass Safari ITP, and filter bots so only real visitors generate conversion signals.

Conversion Tracking

Events Sent

12,847

Success Rate

98.7%

Revenue

$24.3K

Integrations

Meta CAPIActive
TikTok Events APIActive
Google AdsPaused

Platform agnostic. Plays nice with your stack.

Because Serpwise works at the DNS/Edge level, it works natively with any platform, framework, or CMS. No platform rewrites required.

CDN Routing

Cloudflare logoCloudflare
AWS CloudFront logoAWS CloudFront
Fastly logoFastly

Origin Platforms

Shopify logoShopify
WordPress logoWordPress
Adobe Commerce logoAdobe Commerce
Next.js logoNext.js
Vercel logoVercel
Laravel logoLaravel
Webflow logoWebflow
BigCommerce logoBigCommerce
Nuxt logoNuxt
Shopware logoShopware

...and any other platform. serpwise is a reverse proxy, so it supports every HTTP origin out of the box.

Decision support

URL Intelligence — Questions & Answers

How does the crawling work?

SerpWise uses scheduled crawlers that navigate your sitemaps through the edge proxy. Each crawl fetches pages, extracts structured data, and builds a searchable index. You configure crawl schedules (daily, weekly, monthly) and specify path patterns to include or exclude.

What SEO checks are included in the audit?

The audit engine runs 50+ checks across title tags, meta descriptions, headings (H1-H6), images (alt text, dimensions), internal and external links, canonical URLs, meta robots, Open Graph tags, structured data, content length, and readability scoring. Each check produces a pass/warning/fail result that feeds into the overall 0-100 score.

How does sitemap auto-generation work?

SerpWise generates XML and HTML sitemaps directly from your crawled page index. You can configure scheduled auto-regeneration so sitemaps stay up to date as new pages are crawled. The generated sitemaps are served directly through the gateway — no origin changes needed.

What are the requirements for product feeds?

Product feeds are generated from pages that contain structured product data (JSON-LD Product schema or extracted product attributes). Google Merchant Center feeds output as XML and Facebook Catalog feeds as CSV. Both formats include required fields like title, price, availability, and image URL.

How does change detection work?

After each crawl, SerpWise compares the current page state against the previous crawl. It detects changes to canonical URLs, titles, meta descriptions, meta robots directives, and content — flagging each change with a severity level (critical, warning, or info) so you can prioritize review.

How many credits does URL intelligence use?

Crawling deducts 1 credit per successfully fetched page. SEO audits, analytics, change detection, and sitemap generation are included at no additional credit cost — they operate on data already collected during crawls.

Know every URL. Fix every issue.

Start auditing your pages with 50+ SEO checks, track changes, and auto-generate sitemaps and feeds. Free 14-day trial.