---
title: "Serpwise Terms of Service and Platform Use"
description: "Business terms for Serpwise AI, operated by Codeful ApS, including subscriptions, customer rights and switching."
url: "https://serpwise.ai/legal/terms/"
source: "https://serpwise.ai/legal/terms/"
---
# Terms of service

**Version:** 2026-09-14

This version applies when accepted by a new customer. For existing customers, it applies from the date stated in our change notice, subject to section 10. It does not apply retroactively.

## 1. Operator and agreement

Serpwise AI is operated by **Codeful ApS**, a Danish private limited company, **CVR no. 39453584** (“Codeful”, “we”, “us”). Your agreement is with Codeful ApS.

**Business address:** Åbogade 15, 8200 Aarhus N, Denmark  
**Email:** [hello@serpwise.ai](mailto:hello@serpwise.ai)  
**VAT number:** DK39453584

These terms govern the Serpwise dashboard, edge proxy, APIs, and related features included in your order. The service is offered exclusively for business or professional purposes. By accepting, you represent that you are acting for those purposes and have authority to bind the business customer identified in the order or account. The service is not offered for personal or household use. Nothing in these terms excludes mandatory rights that apply despite this business-use restriction.

The agreement begins when you accept these terms during registration or sign an order incorporating them. Paid subscriptions require acceptance of the applicable price and billing conditions. An individually agreed order prevails over these general terms on its subject matter. An agreed data-processing agreement (DPA) prevails on personal-data processing; mandatory law always prevails.

The contract language is the language in which you accept the terms. English and Danish versions are intended to have the same meaning. You may save these terms. To order, create or sign into your organization account, choose a plan and billing period, review the price and business/payment details, and submit the checkout. Correct entry errors before submission or contact us for assistance. We will acknowledge your order electronically without undue delay. You may save or print these terms and request a copy of your accepted order and applicable terms at [hello@serpwise.ai](mailto:hello@serpwise.ai); an archive of earlier versions is not provided through the dashboard.

## 2. Service and customer responsibilities

Serpwise applies configured optimizations to web content, headers, and related search signals, and provides the features stated in your order. Your origin website remains your responsibility. Search rankings, traffic, AI citations, and third-party crawler behavior are not guaranteed.

You must have authority to manage each connected domain and the rights needed for the content and instructions you submit. You are responsible for lawful website content, required visitor notices and consents, your origin server, backups, and DNS settings. Review changes before approving deployment. Enabling an automatic feature authorizes actions within its disclosed settings and limits.

AI-generated suggestions may be inaccurate, non-unique, or unsuitable. Review their accuracy, legality, and third-party rights before use. You are responsible for disclosures required for your own publication or deployment of AI output. Codeful remains responsible for legal obligations applicable to its own role.

## 3. Accounts and acceptable use

Keep account information accurate, control user access, protect credentials and API keys, and promptly report suspected compromise to [hello@serpwise.ai](mailto:hello@serpwise.ai).

Do not use the service for unauthorized domains, illegal content, infringement, malware, phishing, fraud, attacks, or circumvention of security or billing limits. Do not access other customers’ data or reverse engineer the service except where a right to do so cannot lawfully be excluded.

We may restrict the affected service where reasonably necessary to address a breach or risk. Unless urgent action is needed for security, illegality, serious abuse, or a binding legal order, we will explain the issue and allow a reasonable opportunity to resolve it. We will give reasons and available remedial steps unless legally prohibited or doing so would compromise security. You may request review at [hello@serpwise.ai](mailto:hello@serpwise.ai).

## 4. Plans, payment, and credits

Your order identifies the billing currency, fees, taxes, billing period, included limits, and any minimum commitment. Business prices exclude VAT unless stated otherwise; applicable tax and the total payable must be disclosed before purchase. Stripe processes card payments on our behalf; Codeful remains your contractual provider.

Subscriptions renew automatically for the billing period selected at purchase unless cancelled before renewal. You authorize recurring charges for that subscription and separately accepted add-ons. Additional usage is chargeable only at rates and on a basis disclosed and accepted in advance. We do not treat a general payment authorization as acceptance of undisclosed overage pricing.

The 14-day free trial automatically converts to the selected paid subscription unless you cancel before the trial ends. The trial end date, first charge, subsequent price and billing period must be shown before you start the trial. Cancel using the method in section 5 before that date to avoid the first subscription charge. Payment-method requirements are displayed during signup.

Purchased credits do not expire and carry forward separately from included subscription credits. Unused included subscription credits expire at the end of their applicable billing or trial period and do not roll over. Any promotional-credit expiry must be disclosed when granted. Feature costs are shown before purchase or activation; enabled automatic features may consume credits within their disclosed settings. Credits deducted for failed AI generation are restored in accordance with the documented feature behavior.

Cancelling a subscription does not itself expire purchased credits retained on the organization account. Using paid features remains subject to the applicable plan requirements. Permanent organization deletion removes the associated credit records; contact us before requesting permanent deletion to resolve any unused purchased credits and applicable repayment rights. Credits have no cash redemption right except as agreed or required by law. Price changes apply prospectively under section 10, not to already purchased credits or completed usage.

## 5. Cancellation, refunds, and termination

Cancel through **Organization Settings → Billing → Manage Billing**, or email [hello@serpwise.ai](mailto:hello@serpwise.ai) if you cannot access the portal. Cancellation takes effect at the end of the current paid billing period and stops renewal. Statutory switching rights under section 8 are unaffected.

Ordinary customer cancellation does not entitle you to a refund for an unused part of the current period. This does not restrict rights arising from billing errors, our material breach, section 10, or mandatory law.

Either party may terminate for a material breach that remains unresolved 14 days after written notice, unless it cannot be remedied. We may take immediate protective action under section 3. If we discontinue your paid service for convenience, we will give at least 30 days’ notice and refund prepaid subscription fees for the period after termination. If you terminate for our uncured material breach, the same unused-period refund applies.

Plan-dependent proxy optimizations and other paid features cease when access ends. Before disconnection, coordinate DNS/proxy changes and confirm your origin can serve traffic directly. Retention, export, and deletion follow the switching and exit arrangements below and the DPA; termination does not override mandatory access or retrieval rights.

## 6. Availability and support

We will provide the service with reasonable care and skill. Availability can be affected by maintenance, origin failures, network incidents, and third-party outages. We do not guarantee uninterrupted or error-free operation. We will give reasonable advance notice of scheduled maintenance and communicate material incidents through the stated support channels.

Support entitlements follow your order. An uptime target, response-time commitment, or service-credit scheme applies only if expressly agreed in an SLA. These terms do not override that SLA or liability that cannot lawfully be excluded.

## 7. Content, intellectual property, and confidentiality

You retain existing rights in your content. As between you and Codeful, you may use and export your approved optimization content and generated output; we assign any transferable rights we hold in that output to you. This does not guarantee that AI output attracts copyright, is unique, or is free of third-party rights.

You grant us a non-exclusive license to fetch, process, cache, modify, and serve your content only as needed to provide the service under your instructions and agreed retention arrangements. Codeful and its licensors retain rights in the platform and underlying software. Platform ownership does not remove your mandatory export rights.

Each party will protect the other’s confidential information and disclose it only to people who need it for the agreement and are bound by confidentiality, or where legally required.

## 8. Personal data and switching

Codeful’s processing of account and business-contact personal data is described in the [privacy policy](/legal/privacy/). The [Data Processing Agreement](/legal/dpa/), including its schedules, forms part of this agreement where Codeful processes personal data on your behalf. It also addresses agency customers acting as processors for their own clients. The DPA must be accepted before the covered processing begins and prevails on that processing.

You may request switching to another provider or your own infrastructure, or erasure on exit, at [hello@serpwise.ai](mailto:hello@serpwise.ai). The [switching and exit arrangements](#switching-and-exit-arrangements) below form part of this agreement.

## 9. Liability

Subject to the exceptions below, neither party is liable for indirect or consequential losses arising from this agreement. Codeful’s aggregate liability is limited to the subscription and usage fees paid by you for the service in the 12 months immediately preceding the event giving rise to the claim.

These exclusions and the cap do not apply to fraud, intentional misconduct, gross negligence, or liability that cannot lawfully be excluded or limited. They do not reduce express repayment obligations under these terms. Mandatory personal-data rights and statutory remedies remain unaffected. Any separately agreed allocation of liability must identify which provisions it replaces.

## 10. Changes

We may propose changes to reflect legal requirements, security needs, service developments, or documented changes to operating costs. We will explain material changes, their reason, and effective date by email at least 30 days in advance. Price increases apply no earlier than the next renewal after that notice period.

If a change materially disadvantages you, you may terminate the affected service before it takes effect and receive a refund of prepaid subscription fees for the period after termination. Earlier changes are limited to those necessary to comply with law or address an urgent security risk, with as much notice as reasonably possible and preservation of mandatory rights. Changes do not apply retroactively to completed transactions or accrued claims.

## 11. Governing law and disputes

Danish law governs the agreement. The courts of Aarhus, Denmark, have jurisdiction to the extent a jurisdiction agreement is legally permitted. This does not restrict mandatory consumer protections, statutory complaint routes, or other non-excludable jurisdiction rules.

## 12. Contact

For contract questions, billing disputes, cancellation assistance, or review of a restriction, contact **Codeful ApS, CVR 39453584**, at [**hello@serpwise.ai**](mailto:hello@serpwise.ai) or the business address in section 1.

## Switching and exit arrangements

These arrangements form part of the agreement. Where Chapter VI of the EU Data Act applies, its mandatory protections prevail.

**Request and timing.** Email [hello@serpwise.ai](mailto:hello@serpwise.ai) from an authorized account contact, identifying the organization, domains, destination provider or own infrastructure, and whether you want transfer followed by deletion or deletion only. We will verify authority and agree a secure handover plan. The notice period to initiate switching is at most two months; we will agree an earlier start where practicable. The transition will take place without undue delay and normally within 30 calendar days after that notice period. If this is technically unfeasible, we will explain why within 14 working days of your request and specify an alternative transition of no more than seven months. You may extend the transition once for a period appropriate to your needs.

**Assistance and continuity.** During transition we will provide reasonable assistance, maintain the contracted service with due care, protect the security of the transfer and identify known continuity risks. Both parties shall cooperate in good faith. Coordinate DNS changes, origin readiness and replacement integrations before disconnecting Serpwise. We will provide the available interfaces and necessary export information; identical functionality in a different platform is not guaranteed.

**Data and formats.** The export covers your available input and output data and associated metadata: domain and optimization settings, rules, approved and generated content, crawl and audit results, reports, traffic and conversion records, workspace instructions and uploaded assets. Structured records will be supplied in a commonly used machine-readable format such as JSON or CSV; documents and media in their available original formats. We will identify the applicable interfaces and formats in the handover plan. Data already lawfully deleted cannot be recreated. Export excludes other customers’ data, our source code, model weights and internal security secrets, and protected proprietary assets only to the extent their exclusion does not obstruct or delay switching or remove mandatory export rights. Credentials should be replaced or reauthorized with the destination service.

**Retrieval and deletion.** You have at least 30 calendar days to retrieve exportable data after the transition ends. We will notify you when switching is complete and the affected service agreement terminates. If you choose erasure instead of switching, that agreement terminates at the end of the notice period. After retrieval expires, we will erase the covered data and digital assets without undue delay, subject to necessary legal retention. Personal-data handling, backup expiry and deletion confirmation follow the DPA. A request to delete an account is separate from ordinary subscription cancellation.

**Charges.** We do not charge switching or data-egress fees. Ordinary service charges remain payable for service supplied before termination. No additional early-termination charge applies unless expressly agreed in an individual order and permitted by law. Any separate work beyond the required switching assistance requires an agreed price in advance and cannot be made a condition of exercising statutory rights.