What is SerpWise AI?
The edge proxy for the Agentic Web — purpose-built for SEO and GEO. No code deployments required.
SerpWise AI is the edge proxy for the Agentic Web — purpose-built for SEO and GEO. It sits in front of your origin server, intercepting every HTTP request and applying real-time modifications before the response reaches visitors, search engines, or AI crawlers. It works seamlessly with CDNs like Cloudflare and Fastly, and just as well without one — simply point your DNS to the SerpWise gateway.
Instead of deploying code changes to fix meta tags, set canonicals, inject structured data, or manage redirects, you configure rules in the SerpWise dashboard and the gateway applies them instantly — without touching your codebase.
Traffic Flow
With CDN: Visitor / Bot → CDN (Cloudflare, etc.) → SerpWise Gateway → Origin Server
Without CDN: Visitor / Bot → SerpWise Gateway → Origin Server
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Rules Engine applies
modifications hereTraffic reaches the SerpWise gateway either through your CDN or directly via a DNS record — both setups use a simple CNAME. The gateway fetches content from your origin, evaluates your configured rules, modifies the HTML or headers as needed, and returns the final response.
What SerpWise Can Do
Rules Engine
Apply meta tags, canonicals, structured data, custom HTML, and header modifications based on flexible URL and request conditions.
Redirects
Manage thousands of URL redirects with exact matching and regex patterns — no server config required.
Security Shield
Block exploit attempts, auto-ban malicious IPs, and rate limit abusive traffic at the edge.
Security Headers
Inject HTTP security headers on every response — with one-click Standard and Strict presets.
Analytics
See traffic breakdowns, bot activity, AI crawler attribution, and per-path request logs.
URL Intelligence
Browse every crawled page with SEO audits, content analysis, link graphs, change detection, and per-URL analytics.
Sitemaps & Feeds
Auto-generate XML and HTML sitemaps from your crawled page index.
Product Intelligence
Analyze products with Vision & Text AI to generate 30+ attribute feeds and inject on-page content.
Conversion Tracking
Fire server-side conversion events to Meta, TikTok, and Google Ads — bypassing Safari ITP and ad blockers.
Who It's For
SerpWise is built for teams that need to move fast on SEO without waiting for engineering cycles:
- SEO agencies managing technical SEO across multiple client sites
- In-house SEO teams who can't get engineering time for meta tag fixes or redirect deployments
- E-commerce teams dealing with large-scale canonical, hreflang, or structured data requirements
- Marketing teams who need to respond quickly to crawl issues or algorithm changes
Key Concepts
| Concept | Description |
|---|---|
| Domain | A website you manage through SerpWise. Each domain has an origin server config and a unique proxy subdomain. |
| Rule | A condition + action pair. When the condition matches a request, the gateway applies the action to the response. |
| Redirect | A URL mapping that short-circuits the origin fetch and returns a redirect response directly from the gateway. |
| Shield | Per-domain security settings that block exploit paths, auto-ban malicious IPs, and rate limit traffic. |
| Security Headers | Configurable HTTP headers injected on every response to protect visitors' browsers. |
| Organization | Your workspace in SerpWise. Domains, rules, and team members belong to an organization. |
| Page Index | A database of every URL the Edge Crawler has discovered — powers SEO audits, content analysis, sitemaps, and more. |
| SEO Audit | Automated 50+ point analysis of each crawled page, producing a 0–100 score with actionable fix suggestions. |
| Conversion Tracking | Server-side event forwarding to Meta CAPI, TikTok Events API, and Google Ads — with first-party cookies and bot filtering. |
| Sitemap | Auto-generated XML or HTML sitemap built from your crawled page index and served by the gateway. |
Ready to get started?
Follow the Quick Start guide to connect your first domain and create your first rule in under 10 minutes.