AI Visibility Tracking
Understand how AI crawlers interact with your content, measure AI readiness, and optimize for AI-powered search engines.
AI Visibility Tracking helps you understand how AI systems discover, crawl, and interpret your content. It combines an AI Readiness Score with per-URL bot activity tracking and actionable optimization recommendations — so you can improve your visibility in AI-powered search results like ChatGPT, Perplexity, and Google AI Overviews.
AI Readiness Score
Each crawled page receives a composite AI Readiness Score from 0 to 100, calculated from 5 weighted components:
| Component | Weight | What It Measures |
|---|---|---|
| Structured Data | 25% | JSON-LD schema presence, completeness, and variety |
| Content Quality | 25% | Word count, readability, content-to-HTML ratio |
| Metadata Completeness | 20% | Title, description, canonical, OG tags, Open Graph images |
| Markdown Serving | 15% | Whether AI Markdown Serving is enabled and configured inside AI Access |
| AI Bot Engagement | 15% | Frequency and recency of AI crawler visits to this URL |
A higher score means AI systems can better understand, index, and cite your content.
Per-URL AI Bot Activity
The AI Visibility tab on any URL Detail page shows:
- Time-series chart of AI bot visits over the selected period
- Bot breakdown — which AI crawlers are visiting and how often (GPTBot, ClaudeBot, PerplexityBot, Google-Extended, etc.)
- Last visit timestamps per bot
- Request volume trends — increasing or decreasing AI crawler interest
This data comes from the gateway's request logs, which capture AI crawler activity that traditional JavaScript-based analytics tools miss entirely.
AI Readiness Recommendations
Below the activity data, the AI Visibility tab provides actionable recommendations to improve the page's AI readiness score. Each recommendation includes:
- Priority level — high, medium, or low impact
- Current state — what the page has (or is missing)
- Recommended action — specific steps to improve, with links to the relevant Serpwise feature
- Fix with AI button — for recommendations with auto-fixable solutions, a one-click Fix with AI button generates and applies the correct rule or meta tag automatically
Common recommendations include:
- Add Open Graph tags — Fix with AI creates a site-wide rule for all OG tags
- Add structured data — Fix with AI injects Organization JSON-LD schema
- Add a canonical URL — Fix with AI creates a self-referencing canonical rule
- Improve content length for thin pages (manual fix)
- Enable AI Access and AI Markdown Serving
- Complete metadata using AI Meta Generation — Fix with AI triggers generation for this URL
Domain-Wide Summary
The domain dashboard includes an aggregate AI Visibility summary:
- Average AI Readiness Score across all crawled pages
- Score distribution — how many pages fall into each score range
- Highest and lowest scoring pages for quick prioritization
- AI bot traffic trends across the entire domain
Coming Soon
- AI Citation Monitoring — track when and where AI systems cite your content in their responses
- Keyword Tracking — monitor which queries trigger AI responses that include your content
AI Feature Comparison
Serpwise offers three complementary AI features. Here's how they relate:
| Feature | Purpose | Who It Affects |
|---|---|---|
| AI Access | Control crawler fetchability, origin persona, content signals, and AI serving format | AI and search crawlers |
| AI Markdown Serving | Serve clean Markdown to AI crawlers instead of HTML | AI crawlers only |
| AI Meta Generation | Generate optimized meta titles and descriptions with AI | All visitors |
| AI Visibility Tracking | Measure and optimize your content's AI readiness | Analytics and insights + Fix with AI |
Use these together for the best results: AI Access makes the site fetchable, AI Markdown makes your content easy for AI to parse, AI Meta ensures your metadata is optimized, and AI Visibility tells you how well it's all working.
Start with AI Access
Use AI Access to verify that AI crawlers can fetch the page, then enable AI Markdown Serving to improve parsing quality and AI readiness.
AI Access
Control crawler fetchability, content signals, and AI serving behavior.
AI Markdown Serving
Serve clean Markdown to AI crawlers for better content understanding.
AI Meta Generation
Generate optimized metadata with AI.
Pages & URL Detail
Access the AI Visibility tab on any crawled page.
Analytics
Domain-wide traffic data including AI bot attribution.
AI Meta Generation
Generate optimized meta titles and descriptions using AI, review suggestions with SERP previews, and apply them as per-URL overrides served by the gateway.
MCP Server
Expose a Model Context Protocol (MCP) endpoint on your domain so AI agents like Claude, ChatGPT, and Perplexity can query your site content and products via structured tools.