Quick Start

Create Your Organization

When you first sign in, you'll be prompted to create an organization. Your organization is the workspace that holds all your domains, rules, and team members.

Give it a name that matches your company or project, then select a plan. You can start on the free tier and upgrade later.

Add Your Domain

From the dashboard, navigate to Domains and click Add Domain.

Enter your website's hostname (e.g. www.example.com). Then configure your origin server — this is the server SerpWise will fetch content from:

Click Save to create the domain. You'll be assigned a unique proxy subdomain (e.g. abc123.edge.serpwise.ai).

Verify Domain Ownership

SerpWise needs to verify you control the domain before activating it. Choose one of two methods:

Type:  TXT
Name:  _serpwise-verify.example.com
Value: serpwise-verify=<your-token>

URL:      https://www.example.com/.well-known/serpwise-verify.txt
Content:  <your-token>

Point Your CDN to SerpWise

Once verified, update your CDN to route traffic through the SerpWise gateway. Add a CNAME record pointing your domain to your proxy subdomain:

Type:  CNAME
Name:  www.example.com
Value: abc123.edge.serpwise.ai

If you use Cloudflare, set the proxy status to DNS only (grey cloud) initially, then enable proxying after confirming the gateway works correctly.

Test the Gateway Connection

Before creating rules, confirm the gateway is working. Go to your domain's Overview tab and use the Test Connection button to verify the gateway can reach your origin server.

You can also test directly with curl using your proxy subdomain:

curl -s https://abc123.edge.serpwise.ai/

You should receive the same HTML your origin serves, confirming the proxy is working end-to-end.

Create Your First Rule

Go to the Rules tab on your domain. Click Add Rule and create a simple rule to get started — for example, adding a noindex meta tag to all pages in your staging environment:

Condition:

• Field: url.path
• Operator: starts_with
• Value: /staging/

Action:

• Type: set_meta_robots
• Value: noindex, nofollow

Give the rule a name, set its priority, and save it. The gateway picks up the change immediately — no deployment needed.

Test Your Rule with the URL Simulator

Use the URL Simulator in the Rules tab to verify your rule fires correctly before live traffic hits it.

Enter a URL that should match your condition (e.g. /staging/about) and click Simulate. The simulator shows which rules would match that request and what modifications would be applied.