AI Attribution for AI search analytics and GEO

See which AI answers turn into revenue.

Track the path from OpenAI, Perplexity, Claude, and other AI crawler requests to AI-attributed visits, conversions, and revenue. The proof comes from the request path, not another visibility screenshot.

Built for technical SEO, growth, ecommerce, and agencies managing AI search performance.

AI search analytics + attribution
ChatGPT + Perplexity attribution
Proxy-native request path
Built for technical SEO, growth, ecommerce, and agencies

AI revenue path

Last 30 days · sample report

Live request-path data

AI-attributed revenue

$16.0k+24%

AI-tagged visits

48+19%

Paid conversions

8+33%
CrawlCiteClickConvert
01

Bot requests

02

Tagged pages

03

Tagged visits

04

Revenue

ChatGPT
$8.4k+31%
Perplexity
$5.9k+18%
Claude
$1.7k+9%
AI visibilityGEOAI crawler analyticsLLM referral attributionChatGPT attributionPerplexity attribution
The revenue loop

Visibility tools show mentions. Serpwise shows the path to revenue.

AI search performance is not one metric. It is a chain of bot requests, answer visibility, human clicks, and conversions.

01

Crawl

Detect OpenAI, Claude, Perplexity, and other AI crawler requests before they reach your origin.

02

Cite

Use prompt polling to monitor answers, sources, and brand mentions across supported AI search surfaces.

03

Click

Tag internal links served to AI bots so later visits can arrive with clean attribution.

04

Convert

Match AI-attributed visits to conversion events and revenue from Serpwise goals or compatible tracking.

What you get

AI visibility, crawler analytics, and revenue attribution in one dashboard.

Keep the competitor benchmarking. Add the commercial proof that AI search is turning into customers.

Revenue impact

AI-attributed revenue

See which AI engines send visitors that actually convert. Compare OpenAI, Perplexity, Claude, and Google AI surfaces by revenue, not just mentions.

Crawler intelligence

Proxy-native AI crawler analytics

Track bot requests at the edge before they hit your origin. Separate training, search, preview, and AI-input behavior without relying on browser JavaScript.

AI visibility

LLM citation monitoring

Poll the prompts that matter and see which supported AI answers mention you, which sources get cited, and where competitors still own the narrative.

Decision support

One report for SEO and revenue teams

Roll crawls, AI-attributed visits, conversions, and revenue into a report that technical SEO, growth, ecommerce, and agency stakeholders can all act on.

Sample report

From “are we visible?” to “which AI engine paid?”

This sample report uses realistic placeholder data. It shows the shape of the proof Serpwise can produce once the site is in the request path.

Before

“We are mentioned in ChatGPT for some priority prompts.”

After

“OpenAI crawlers requested 47 pages, 6 pages received AI-attributed visits, and those visits drove 4 paid conversions.”

Bot crawls

47

ChatGPT-User and OAI-SearchBot requests

Tagged pages

6

Pages later receiving AI-attributed visits

Human visits

23

Visitors arriving with AI attribution parameters

Paid conversions

4

Matched through Serpwise or compatible conversion tracking

Built for the buying committee

One AI search report, three stakeholders.

For technical SEO

See bot crawl logs, AI-attributed pages, intent classification, and per-bot controls without waiting on an analytics export.

  • Crawl volume by AI engine
  • Top AI-attributed paths
  • Allow, block, or monitor by bot

For growth and CMOs

Turn AI visibility from a dashboard metric into a channel view your leadership team understands: visits, conversions, and revenue.

  • Revenue by AI engine
  • Conversion rate by AI-attributed path
  • AI traffic vs. organic search

For agencies

Bring clients a report that proves AI search work moved the commercial number, not just share of voice.

  • Client-ready sample report
  • Portfolio-level attribution
  • Renewal proof in one screen
Installation reality

No manual attribution snippet. No origin rebuild.

Serpwise is infrastructure, not another dashboard glued on after the fact. The proxy makes attribution possible before the AI bot or AI-attributed visitor ever reaches your origin.

Point traffic through the proxy

Add a CNAME and keep your origin stack unchanged. Serpwise starts seeing AI crawler requests in the request path.

Toggle AI Attribution

Internal links served to AI bots receive attribution parameters. On proxied pages, Serpwise auto-injects a first-party conversion pixel, so there is no manual snippet install.

Connect conversion events

Use Serpwise conversion goals or compatible server-side conversion events to connect AI-attributed visits to revenue.

Comparison

Visibility tools show mentions. Serpwise shows the revenue path.

The strongest AI visibility tools are useful. Serpwise is built for teams that need the attribution layer behind those mentions.

CapabilitySerpwisePeec AIKIMEPromptmonitor
AI visibility and prompt polling
The baseline category: track prompts, mentions, sources, and competitors.
YesYesYesYes
AI bot / crawler analytics
Promptmonitor publicly offers crawler analytics; Serpwise captures it proxy-native in the request path.
YesNoNoYes
Proxy-native request-path tagging without a manual site script
The structural difference: Serpwise sees and can modify the response before the bot or visitor receives it; conversion goals use an auto-injected first-party pixel on proxied pages.
YesNoNoNo
Tracks human visits carrying AI attribution
Referral analytics can show traffic; Serpwise tags internal links served to AI bots for cleaner attribution when AI surfaces preserve those URLs.
YesNoNoPartial
Attributes conversions and revenue to specific AI engines
YesNoNoNo
Bot purpose / intent classification
YesNoNoPartial
Per-bot content controls
YesNoNoNo
Bundled with edge SEO proxy and rules engine
YesNoNoNo

Comparison based on publicly documented features as of April 2026. Promptmonitor is marked as supporting AI bot/crawler analytics; the Serpwise distinction is proxy-native request-path attribution.

For the technical SEO

Stop guessing. Start showing.

Your CMO asks: “are we showing up in ChatGPT?” A visibility tool can answer yes or no. Serpwise answers the next question: which AI-attributed pages brought visitors, conversions, and revenue?

Decision support

Questions before you switch.

How is this different from Peec AI, KIME, or Promptmonitor?

They are strongest as AI visibility and prompt monitoring tools: they poll AI answers, track mentions, identify sources, and benchmark competitors. Serpwise does that visibility layer, but the differentiator is closed-loop attribution from the request path: AI bot crawl, tagged link, human visit, conversion, and revenue.

Do I need to install a JavaScript snippet on my site?

No manual snippet is required for proxied pages. AI Attribution works at the proxy layer: the gateway rewrites internal links served to AI bots with attribution parameters and auto-injects a first-party conversion pixel for Serpwise goals. Compatible server-side conversion events can also complete the loop when they preserve the attribution parameters.

What AI bots do you detect?

GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, PerplexityBot, Google-Extended, Googlebot for AI surfaces, CCBot, Bytespider, Amazonbot, and a growing list of AI crawlers. Each bot is classified by purpose where signals are available.

How fast can I be live?

Existing Serpwise customers can enable AI Attribution from the dashboard. New customers point a CNAME at the proxy, turn on attribution, and typically start seeing bot activity as soon as AI crawlers request pages.

Will this slow down my site?

No. The Go gateway processes bot attribution at the edge and only modifies the responses that need attribution. Regular human traffic without attribution parameters is unaffected.

Can I use the LLM polling without the proxy?

LLM-side citation tracking can work as a visibility layer, but the closed-loop report requires request-path tracking. The revenue path depends on seeing bot crawls, tagging links served to AI bots, and stitching the later conversion.

See your AI revenue path.

Get an AI attribution audit and learn which AI engines crawl, mention, send visitors, and drive revenue for your site.