Legal

Privacy policy

Effective date: March 2026

Welcome to SerpWise AI. We respect your privacy and are committed to protecting it. This privacy policy explains how we collect, use, and safeguard your data when you use our website, dashboard, and edge proxy infrastructure services.

Because we provide a business-to-business platform, there is an important distinction in how we handle data:

  1. Data controller: When you create an account to use the SerpWise AI dashboard, we act as the data controller for your account information.
  2. Data processor: When your end-users visit a website routed through the SerpWise edge proxy, we act as a data processor on your behalf.

1. Information we collect as a data controller

When you register for a SerpWise account, we collect the information needed to provide and manage our service:

  • Account details: Your name, email address, company name, and secure authentication credentials.
  • Billing information: We use secure third-party payment processors (such as Stripe) to handle subscriptions. We do not store full credit card numbers on our own servers.
  • Platform usage: We log how you interact with our web dashboard to improve the user experience, monitor system health, and troubleshoot bugs.

2. Information we process as a data processor

SerpWise acts as a reverse proxy sitting between your website visitors and your origin server. In this capacity, we process web traffic in real-time to apply SEO and Generative Engine Optimization (GEO) modifications.

  • Proxy logs: We temporarily process IP addresses, User-Agent strings, and request URLs. This data is strictly used to serve the request, apply your configured edge rules, and provide traffic analytics within your dashboard.
  • No end-user tracking: We do not track or identify individual visitors across different websites. We do not inject tracking cookies into your end-user traffic unless you explicitly configure a custom rule to do so.
  • Data retention: Proxy request logs are aggregated for analytics, and raw request logs are automatically deleted on a rolling basis according to your subscription plan.

3. How we use your information

We strictly use the data we collect to:

  • Operate, maintain, and secure the SerpWise AI edge proxy platform.
  • Process subscription payments and send automated billing notices.
  • Communicate important product updates, security alerts, and technical support.
  • Analyze platform usage to build better SEO and AI agent optimization features.
  • Detect and prevent malicious activity, DDoS attacks, or abuse of our infrastructure.

4. Data sharing and subprocessors

We do not sell your personal data. We only share information with trusted third-party service providers (subprocessors) who are strictly necessary to run our infrastructure:

  • Cloud hosting and edge network providers
  • Payment processors (Stripe)
  • Transactional email delivery services

All our subprocessors are vetted for strict security and privacy standards.

5. Your rights and GDPR compliance

SerpWise is proudly based in Denmark. We operate in full compliance with the General Data Protection Regulation (GDPR). As a user of our platform, you have the right to:

  • Access the personal data we currently hold about you.
  • Request immediate corrections to any inaccurate data.
  • Request the complete deletion of your account and all associated personal data.
  • Export your account data in a structured, portable format.

If you wish to exercise any of these rights, simply email us using the contact details below.

6. Security measures

We implement industry-standard security measures to protect both your account data and the proxy traffic flowing through our edge nodes. All data is encrypted in transit using TLS and encrypted at rest in our secured databases.

7. Contact us

If you have any questions, concerns, or requests regarding this privacy policy or how we handle your data, please reach out to us directly.

Email: hello@serpwise.ai

Address: SerpWise AI Åbogade 15 8200 Aarhus Denmark