Know exactly who
is crawling your site.
38+ bot signatures. AI crawlers, search engines, social platforms, monitoring tools — all detected and classified in real-time. Write rules that target specific bots. Control what every crawler sees.
Every crawler, classified
The gateway identifies every bot on every request. Use request.is_bot and request.bot_name in your rule conditions.
Search Engines
The crawlers that build your organic traffic
GooglebotGoogle SearchBingbotMicrosoft BingYandexBotYandex SearchBaiduspiderBaidu SearchDuckDuckBotDuckDuckGoApplebotApple / SiriAI Crawlers
The models learning from your content
GPTBotOpenAIChatGPT-UserChatGPT BrowseClaudeBotAnthropicPerplexityBotPerplexity AICCBotCommon CrawlBytespiderByteDanceSocial Crawlers
Generate your link previews and cards
FacebookbotMeta / FacebookTwitterbotX / TwitterLinkedInBotLinkedInSlackbotSlackWhatsAppWhatsAppTelegramBotTelegramMonitoring & Other
Uptime checks, SEO tools, and feeds
UptimeRobotUptime monitoringPingdomPerformance monitoringAhrefsBotSEO analysisSemrushBotSEO analysisDatadogSyntheticsObservabilityFeedfetcherRSS/Atom feedsControl what AI models
learn from your site.
When GPTBot, ClaudeBot, or PerplexityBot crawls your pages, SerpWise can serve them an AI-optimized version — clean Markdown with structured data, accurate pricing, and product information. Your brand shows up correctly in AI-generated answers.
Learn about AI MarkdownWhat users see
Your normal webpage with full styling, JavaScript, images, and interactive elements.
What AI crawlers see
Clean Markdown with schema.org structured data, product details, pricing, and brand information — optimized for LLM context windows.
Target any bot with rules
Bot detection feeds directly into the rules engine. Use request.is_bot and request.bot_name as conditions to create bot-specific behaviors.
Serve AI-Ready Content
Detect GPTBot, ClaudeBot, and PerplexityBot. Serve them clean Markdown with structured data so your brand appears accurately in AI-generated answers.
request.is_bot = true AND request.bot_name = "GPTBot"Serve Markdown version of the pageBlock Unwanted Scrapers
Identify and block bots that scrape your content without permission. Return 403 or serve a robots.txt-only response to unauthorized crawlers.
request.bot_name IN ["CCBot", "Bytespider"]Return 403 ForbiddenCustomize Bot Experiences
Show Googlebot pre-rendered content for better indexing. Hide price comparisons from competitor scraping bots. Serve AMP to specific crawlers.
request.bot_name = "Googlebot"Inject structured data, set canonicalSeparate Bot from Human Traffic
Route bot traffic through different rule sets than human visitors. Optimize for crawl budget without affecting user experience.
request.is_bot = trueApply SEO-optimized headers and meta tagsBot intelligence is one of seven security layers.
SerpWise protects your site with CSP, security headers, exploit shield, rate limiting, circuit breaker, credential encryption, and bot intelligence — all at the proxy layer.
See All Security FeaturesDecision support
Bot Intelligence — Questions & Answers
How does SerpWise detect bots?
The gateway checks every request's User-Agent string against 38+ known bot signatures. This is a constant-time operation with zero latency overhead. Detection happens before any rule evaluation, so the is_bot and bot_name conditions are always available in your rules.
Can bots spoof their User-Agent to bypass detection?
Yes, and that's true of any User-Agent-based detection. SerpWise detects bots that identify themselves honestly — which includes all major search engines, AI crawlers, and social platforms. For sophisticated bot detection (fingerprinting, behavioral analysis), pair SerpWise with a dedicated bot management service upstream.
What is GEO (Generative Engine Optimization)?
GEO is the practice of optimizing your content for AI models that generate answers (ChatGPT, Perplexity, Claude). When an AI crawler visits your site, SerpWise can serve a clean Markdown version with structured data, pricing, and product information — ensuring your brand is accurately represented in AI-generated responses.
Will serving different content to bots hurt my SEO?
Serving structured data and clean HTML to search engine bots is exactly what Google recommends. Cloaking (showing completely different content) is against guidelines, but optimizing the format and metadata you serve to crawlers is standard practice. SerpWise enhances the same content — it doesn't replace it.
Can I block AI crawlers from training on my content?
Yes. You can write rules that return 403 to specific AI crawlers, or serve a robots.txt directive. SerpWise also supports the ai_attribution feature which adds attribution metadata to your pages, signaling to AI models how your content should be cited.
How many bots does SerpWise detect?
Currently 38+ bot signatures across four categories: search engines (Google, Bing, Yandex, Baidu, DuckDuckGo, Apple), AI crawlers (GPTBot, ClaudeBot, PerplexityBot, CCBot), social platforms (Facebook, Twitter, LinkedIn, Slack, WhatsApp, Telegram), and monitoring tools (UptimeRobot, Pingdom, Datadog). We add new signatures as new crawlers emerge.
Ready to dominate the Agentic Web?
Join the forward-thinking teams using Serpwise to optimize, track, and secure their presence across AI agents and traditional search. Start your free trial today.