Cookie policy
Effective date: March 2026
This cookie policy explains how SerpWise AI uses cookies and similar tracking technologies when you visit our main website (serpwise.ai) or log into the SerpWise dashboard.
Crucially, this policy applies to you as a direct visitor or customer of SerpWise. It does not apply to the end-users visiting websites routed through our edge proxy infrastructure.
1. What are cookies?
Cookies are small text files that are stored on your device (computer, tablet, or mobile phone) when you visit a website. They are widely used to make websites work efficiently, remember your preferences, and keep your account secure.
2. The SerpWise edge proxy and end-user cookies
Because we operate an edge proxy that sits between a customer's website and their visitors, it is important to clarify our role in setting cookies on third-party sites:
- No injected tracking: We do not automatically inject tracking, marketing, or analytics cookies into the web traffic flowing through our proxy nodes.
- Customer responsibility: If you use the SerpWise rules engine to inject your own custom scripts (such as Google Analytics or Facebook Pixel) into your site, you are strictly responsible for obtaining the necessary cookie consent from your own end-users in compliance with local privacy laws.
3. Types of cookies we use on our platform
When you navigate the SerpWise website or use our web dashboard, we use the following types of cookies:
Essential and strictly necessary cookies
These cookies are required for our platform to function properly. You cannot opt out of these cookies because the service will not work without them.
- Authentication and security: We use cookies to keep you logged into the SerpWise dashboard securely and to protect against cross-site request forgery (CSRF) attacks.
- Payment processing: Our payment provider, Stripe, sets essential cookies to securely process your subscription payments and prevent fraud.
Functionality cookies
These cookies allow us to remember choices you make while using our dashboard.
- User interface preferences: We store cookies to remember your preferred theme (light or dark mode) and dashboard layout settings.
Analytics and performance cookies
We use these cookies to understand how visitors interact with our marketing site and dashboard. This helps us identify bugs and improve the user experience.
- Usage tracking: We collect anonymous data about page views, load times, and error rates.
4. Third-party cookies
We use a select few trusted third-party services that may place cookies on your device when you interact with our platform:
- Stripe: For secure payment processing and subscription management.
- Authentication providers: For securely managing your login sessions.
5. How to manage your cookies
Most web browsers allow you to control cookies through their settings preferences. You can configure your browser to block cookies or to alert you when cookies are being sent.
If you choose to block all cookies (including strictly necessary cookies), you will not be able to log into the SerpWise dashboard or use our services.
For instructions on how to manage cookies in popular browsers, please consult the official support documentation for Chrome, Safari, Firefox, or Edge.
6. Contact us
If you have any questions about how we use cookies on the SerpWise platform, please reach out to us.
Email: hello@serpwise.ai
Address: SerpWise AI Åbogade 15 8200 Aarhus Denmark