The edge intelligence
infrastructure.
Everything you need to manage SEO signals, build visual edits, integrate Server-Side Tracking, and control AI bot behavior — from a single control plane at the edge.
AI Optimizer
Autonomous edge SEO & CRO. Let your site optimize itself by continuously analyzing traffic and Core Web Vitals to deploy proxy rules.
Page Studio
Visual editor for live sites. Click, edit, and deploy CSS and SEO changes directly as proxy rules without touching origin code.
Product Intelligence
Deterministic staleness detection and 4-tier cascading extraction for e-commerce catalogs. Automatically enrich feeds.
Server-Side Tracking
Zero-JS conversion events. Bypass ad-blockers and Safari ITP with 400-day first-party cookies for 8 major ad platforms.
MCP for AI Agents
Make your site natively queryable by Claude, ChatGPT, and Perplexity via the Model Context Protocol.
Edge Security
Enterprise-grade exploit shields, custom CSP headers, and rate limiting executed in sub-milliseconds.
Bot Intelligence
Detect and route traffic for 38+ specific web crawlers and AI bots. Serve optimized markdown to LLM scrapers.
Edge Redirects
Handle up to 10,000 regex or exact match redirects per domain at the edge. Essential for seamless, zero-downtime site migrations.
URL Intelligence
Deep traffic analytics for individual URLs. View page views, bot activity, response times, referrers, and rule trigger data instantly.
Autonomous Sitemaps
Auto-generate XML and HTML sitemaps from your crawled index, served directly from the edge.
The elephant in the room: Latency
We know what you're thinking: "Won't a proxy slow us down?" The honest answer: About 5ms. But for 99% of sites, the net result is actually a faster user experience.
The Processing "Tax"
HTML Modifications
DOM parsing, rule evaluation, and rewriting.
Static Assets
Images, CSS, JS, and Fonts stream through.
* Benchmarked on typical HTML pages. Rule evaluation happens entirely in-memory with zero database queries on the hot path.
The Net-Positive Result
Edge Delivery
Requests are served from the edge region closest to your visitor, significantly reducing Time to First Byte (TTFB).
Smart Compression
We apply modern Gzip/Brotli compression at the edge, reducing payload size more effectively than many legacy origins.
Origin Offloading
Our proxy handles bot management and security filtering, freeing up your origin's CPU for what it does best: business logic.
The Verdict
While processing adds ~5ms, edge optimizations typically save 20-50ms+ in transit. Your site doesn't just get smarter — it gets faster.
Platform agnostic. Plays nice with your stack.
Because Serpwise works at the DNS/Edge level, it works natively with any platform, framework, or CMS. No platform rewrites required.
CDN Routing
Cloudflare
AWS CloudFront
FastlyOrigin Platforms
Shopify
WordPress
Adobe Commerce
Next.js
Vercel
Laravel
Webflow
BigCommerce
Nuxt
Shopware...and any other platform. serpwise is a reverse proxy, so it supports every HTTP origin out of the box.
Decision support
Questions & Answers
How does Serpwise modify pages without touching the origin?
Serpwise runs as a reverse proxy between your CDN and origin server. When a request matches a rule, the proxy modifies the HTML response in transit — injecting meta tags, structured data, scripts, or headers — before the response reaches the visitor. Your origin code stays untouched.
What is Page Studio?
Page Studio is our visual editor for live sites. It allows you to click any element on your website, change styles, edit SEO tags, and tweak content visually. Those changes are then instantly deployed as edge proxy rules.
How does server-side conversion tracking work?
When a rule matches a request, the gateway fires conversion events directly to Meta CAPI, TikTok Events API, Google Ads, or custom webhooks — server-side, without client JavaScript. A first-party 400-day cookie is set on the visitor's browser to enable attribution across sessions, bypassing Safari ITP restrictions.
What is the MCP Server for AI Agents?
The Model Context Protocol (MCP) server allows AI agents like Claude, ChatGPT, and Perplexity to natively query your website, product catalog, and internal documentation, ensuring AI bots cite your most up-to-date data.
Does Serpwise add latency to page loads?
The edge proxy is designed for sub-50ms processing. Rule evaluation and HTML modification happen at the edge before the response reaches the visitor, keeping the latency impact minimal and your Core Web Vitals clean.
Is the AI Optimizer safe? Can it break my site?
Safety is built into the core. The optimizer enforces hard guardrails: it cannot modify authentication or legal pages, and every change is a proxy rule. Disable it and your site instantly reverts. Full 1-click rollbacks are always available.
Ready to take control of your SEO stack?
Start a free 14-day trial and deploy your first rule in minutes. No credit card required.