Features
Everything you need to manage SEO signals, AI discoverability, structured data, scripts, crawler behavior, and deep URL intelligence — from a single control plane at the edge.
AI that optimizes your website autonomously
The AI Optimizer continuously analyzes your traffic, SEO audits, Core Web Vitals, and conversion data — then generates and deploys proxy rule changes that improve your site in real time. No code changes. No engineering tickets. Just measurable results.
Active Proposals
Why this changes everything
Only possible from the proxy position
SEO tools can observe. SerpWise can act. Because we sit in the traffic flow between your CDN and origin, we can modify HTML in real time — making autonomous optimization a reality, not a concept.
Instant deployment
Changes go live in sub-seconds via proxy rules. No deploys, no code changes, no waiting.
A/B tested automatically
Every optimization can be split-tested with real visitors. Winners are promoted, losers are rolled back.
Hard guardrails built in
Auth pages, legal pages, security headers, and tracking scripts are always protected. Max 50KB per injection.
One-click rollback
Every change is a proxy rule. Disable it and the site reverts instantly — zero risk.
Optimization categories
Data-driven changes across every dimension
The optimizer uses signals from every part of SerpWise — traffic analytics, SEO audits, Core Web Vitals, conversion tracking, and product intelligence — to identify what to change and why.
Conversion Rate Optimization
Smart CTAs, trust signals, and social proof — injected on the pages that need them most, based on your real traffic and conversion data.
SEO-Driven UI Enhancements
Breadcrumbs, FAQ sections, and tables of contents auto-injected based on SEO audit scores, content depth, and structured data gaps.
Performance Optimization
Lazy-load images, defer blocking scripts, and inject resource hints — triggered by real Core Web Vitals data from your pages.
Content Enhancement
Internal linking widgets, accessibility fixes, and content enrichment — identified from your crawl index and page intelligence data.
Geo & Device Personalization
Region-aware and device-specific optimizations — triggered by Cloudflare geo headers and user-agent detection for localized experiences.
Bot & Crawler Optimization
Crawler-specific markup and structured data — served selectively to search engines, AI bots, and social crawlers for maximum visibility.
The optimization loop
Every cycle makes the next one smarter
Aggregate traffic, SEO, performance, and conversion signals from your domain
Identify optimization opportunities using heuristics and AI pattern matching
Generate concrete proxy rule proposals with confidence scores and impact estimates
Auto-deploy high-confidence changes or queue for manual review
Run A/B tests with real traffic to measure actual impact vs. control
Feed outcomes back into the system to calibrate future proposals
You stay in control
Choose your level of autonomy
Suggestions Only
AI identifies opportunities and generates proposals. Every change requires your manual approval before going live.
Auto-Deploy + Review
High-confidence proposals auto-deploy instantly. Lower confidence changes are queued for your review. Best of both worlds.
Full Auto
The optimizer deploys all changes above your confidence threshold automatically. You can rollback any change instantly at any time.
14-day free trial. No credit card required.
Platform capabilities
Every capability for edge-first SEO control
Every capability you need to manage search signals, AI discoverability, scripts, and bots — without engineering tickets.
AI Optimizer
Autonomous AI that analyzes your data and optimizes your site in real time
- CRO, SEO, performance & content optimization
- Data-driven proxy rule proposals
- A/B testing with real traffic
- Configurable autonomy levels
- Instant rollback on any change
SEO Control
Full control over search signals — no deploys required
- Meta robots directives
- Dynamic canonicals
- Hreflang at scale
- Meta tag management
AI & GEO Discoverability
Shape how AI models and answer engines see your content
- Target AI crawlers by name
- Crawler-specific metadata
- Content access control
- Answer engine optimization
Structured Data & Rich Results
Inject and manage JSON-LD without engineering
- Inject JSON-LD on any page
- Modify existing schemas
- Product, Article, FAQ & more
- Rich results eligibility
Domain Variables
Define once, reuse everywhere — resolved at the edge in real time
- Reusable key-value pairs per domain
- Reference as {variable_name} in any rule action
- 7 built-in system variables
- Gateway cache auto-invalidation on change
Server-Side Conversion Tracking
Fire conversion events from the edge — bypassing Safari ITP and ad blockers
- Meta, TikTok, Google Ads, GA4, Snapchat, Webhooks
- GTM / GA4 script proxy
- First-party 400-day cookies
- Bot-filtered conversions
Code, Script & Content Injection
Deploy scripts, pixels, and HTML at the edge
- 4 HTML injection points
- Tracking pixel deployment
- Custom CSS & JavaScript
- Element removal by selector
- Domain-wide CSS injection
- Global head/body scripts
Bot & Crawler Management
Govern crawler behavior without touching robots.txt on origin
- 20+ bot detection
- Per-crawler response policies
- Crawl budget control
- Bot-specific headers
Safety & Governance
Ship fast with staging, rollback, and full audit trails
- Staging → production workflow
- One-click rollback
- Full audit trail
- Sub-50ms edge latency
Redirects
Manage URL redirects at scale — no origin deploys needed
- Exact & regex URL matching
- 301, 302, 307, 308 redirect types
- Bulk CSV import & export
- Query string preservation
Shield
Block exploit crawlers and harden security headers at the edge
- 40+ exploit path patterns
- Sliding-window rate limiting
- IP auto-ban blackhole
- Zero-config activation
Security Headers
Inject HTTP security headers on every response — without server config
- HSTS, CSP, X-Frame-Options & more
- Standard and Strict one-click presets
- Per-field customisation after preset
- Rules can override on specific pages
Analytics
See every request, bot, and rule match — including AI crawlers
- Bot breakdown across 50+ crawlers
- AI bot attribution & Markdown serving stats
- Request log viewer with filtering
- 90-day retention
AI Markdown Serving
Serve clean Markdown to AI crawlers to improve GEO visibility
- Automatic HTML → Markdown conversion
- Configurable content selectors
- YAML frontmatter injection
- Selective serving to AI bots only
AI Meta Generation
Generate optimized meta titles and descriptions with AI — review before going live
- AI-generated meta titles & descriptions
- Review queue with live SERP preview
- Quality scoring with color-coded ratings
- Apply as per-URL overrides at the edge
Edge HTML Cache
Achieve sub-5ms TTFB globally without touching origin infrastructure
- Incredibly fast caching at the edge
- Bypass by cookie for e-commerce
- Bypass by URL path
- Instant global invalidation via API
Edge Crawler & Indexer
Automatically warm caches and index pages for future AI processing
- Scheduled async crawling via Firecrawl
- Extracts clean markdown for LLMs
- Route requests through edge proxy
- Multi-schedule architecture
URL Intelligence & SEO Audit
Deep-dive into every crawled page with 50+ automated SEO checks
- Browse & filter crawled pages
- 0-100 SEO scoring with A-F grades
- One-click Fix with AI for audit issues
- Site-wide health dashboard & CSV export
Per-URL Analytics & Monitoring
Track traffic, detect changes, and monitor Core Web Vitals per URL
- Traffic & bot activity per individual URL
- Internal link graph with orphan detection
- SEO-critical change detection between crawls
- Core Web Vitals with historical tracking
Sitemaps & Product Feeds
Auto-generate XML sitemaps and merchant feeds from your crawled pages
- XML & HTML sitemaps from crawled index
- Google Merchant Center XML feeds
- Facebook Catalog CSV export
- Scheduled auto-regeneration
Deep dive
How each capability works
Autonomous optimization powered by your real data
The AI Optimizer analyzes traffic patterns, SEO audits, Core Web Vitals, and conversion data to generate proxy rule proposals that improve your site automatically. Choose between manual review, auto-deploy for high-confidence changes, or full autonomy. Every change is A/B testable and instantly reversible.
- CRO: Smart CTAs, trust signals, and social proof based on conversion data
- SEO: Breadcrumbs, FAQ sections, and tables of contents from audit scores
- Performance: Lazy loading, script deferral, and resource hints from CWV data
- Content: Internal linking, accessibility fixes, and enrichment from crawl data
- Hard guardrails: Auth, legal, and security pages are always protected
Active Proposals
Full control over search signals — no deploys required
Override meta robots, manage canonicals with dynamic templates, deploy hreflang tags across locale variants, and set or remove any meta tag — all from a visual rule builder, live in minutes.
- Set and override meta robots directives (noindex, nofollow, max-snippet)
- Manage canonical URLs with dynamic templates
- Deploy hreflang tags at scale across locale variants
- Set, modify, or remove any meta tag (title, description, OG tags)
Conditions
Actions
Shape how AI models and answer engines see your content
Target AI crawlers by name, serve crawler-specific metadata and structured data, and control which content AI agents can access — optimizing for both traditional search and AI answer engines.
- Target AI crawlers by name (GPTBot, ClaudeBot, Bytespider)
- Serve crawler-specific metadata, headers, and structured data
- Control which content AI agents can access and index
- Optimize for AI answer engine visibility alongside traditional search
Traffic Segments
Auto-detected via User-Agent classification
Inject and manage JSON-LD without engineering
Add JSON-LD structured data to any page or URL pattern, modify existing schemas in transit, and automatically enrich pages for rich results eligibility — supporting Product, Article, FAQ, Breadcrumb, and custom schemas.
- Inject JSON-LD structured data on any page or URL pattern
- Modify existing JSON-LD in transit
- Support Product, Article, FAQ, Breadcrumb, Organization, and custom schemas
- Automatically enrich pages for rich results eligibility
JSON-LD Templates
Preview
Define once, reuse everywhere — resolved at the edge in real time
Create reusable key-value pairs per domain and reference them as {variable_name} in any rule action. Update a variable once and every rule that references it uses the new value — with automatic gateway cache invalidation on every change.
- Reusable key-value pairs scoped to each domain
- Reference as {variable_name} in any rule action field
- 7 built-in system variables (domain, path, timestamp, bot name, and more)
- Gateway cache auto-invalidation when variables change
User Variables
System Variables
7 built-in variables · always available
Fire conversion events from the edge — bypassing Safari ITP and ad blockers
Fire conversion events from the edge to Meta CAPI, TikTok, Google Ads, GA4, Snapchat, and custom webhooks — with GTM/GA4 script proxying through your first-party domain. First-party 400-day cookies survive Safari ITP, and automatic bot filtering keeps your data clean.
- Meta CAPI, TikTok, Google Ads, GA4, Snapchat, and custom webhooks
- First-party 400-day cookies set server-side — immune to Safari ITP and ad blockers
- GTM / GA4 script proxy — serve tracking scripts from your own domain
- Multi-destination routing — one rule fires to multiple platforms
- Real-time event delivery dashboard with success rates and error details
Events Sent
12,847
Success Rate
98.7%
Revenue
$24.3K
Integrations
Deploy scripts, pixels, and HTML at the edge
Inject HTML at four document positions, deploy tracking pixels and analytics tags, add custom CSS and JavaScript, remove elements by CSS selector, and embed campaign content — all without origin changes.
- Inject HTML at head_start, head_end, body_start, or body_end
- Deploy tracking pixels (Facebook, Google Analytics, GTM)
- Add custom CSS and JavaScript without origin changes
- Remove HTML elements by CSS selector
- Embed campaign landing page content for sales and promotions
- Domain-wide CSS injection applied to every page
- Global head/body scripts for analytics, consent banners, and fonts
Injection Points
Active Scripts
Govern crawler behavior without touching robots.txt on origin
Detect and classify 20+ bots in real time, apply segment-specific response policies per crawler, manage crawl budget by controlling what bots receive, and set response headers and status codes per bot class.
- Detect and classify 20+ bots in real time via User-Agent
- Apply segment-specific response policies per crawler
- Manage crawl budget by controlling what bots receive
- Set response headers and status codes per bot class
Requests
124,891
Match Rate
34.2%
Avg Latency
12ms
Requests (7d)
Recent Executions
Ship fast with staging, rollback, and full audit trails
Test rules on staging domains before promoting to production, revert instantly with one click, track every change with full audit history and diff visibility, and process requests with sub-50ms edge latency.
- Test rules on staging domains before promoting to production
- One-click rollback with instant revert
- Complete audit trail with change history and diff visibility
- Sub-50ms edge processing latency
Pending Changes
Recent Deployments
Manage URL redirects at scale — no origin deploys needed
Define exact or regex URL redirects, choose the right HTTP status code, and bulk import from CSV — all applied at the edge in real time without touching your origin server.
- Exact path and regex pattern matching
- 301, 302, 307, and 308 redirect types
- Bulk CSV import and export for large redirect sets
- Query string preservation across redirects
Active Redirects
3 active · supports exact & regex matching
Block exploit attempts, rate limit traffic, and auto-ban malicious IPs
Automatically block 40+ known exploit paths, apply sliding-window rate limiting to prevent abuse, and blackhole IPs that probe for vulnerabilities — with zero configuration required.
- 40+ exploit path patterns blocked automatically (/.env, /wp-admin/, etc.)
- Sliding-window rate limiting — returns 429 before requests reach your origin
- IP auto-ban blackhole for repeated exploit attempts (24-hour block)
- Rate limit analytics: blocked request counts, top blocked IPs, blocks over time
- Zero-config activation — enable and protection begins immediately
Blocked Paths
40+
IPs Banned
1,284
Blocked Exploit Paths
Rate Limiting
Requests Blocked
2,847
Block Rate
3.1%
Blocks (7d)
Inject HTTP security headers on every response — no server access needed
Configure HSTS, CSP, X-Frame-Options, Referrer-Policy, and four more security headers from the dashboard. Use one-click Standard or Strict presets to populate all fields at once, then tweak individual values before saving.
- 8 configurable headers: HSTS, CSP, X-Frame-Options, X-Content-Type-Options, Referrer-Policy, Permissions-Policy, COOP, CORP
- Standard preset — safe for most sites including ecommerce and marketing
- Strict preset — maximum security profile with 2-year HSTS preload and DENY framing
- Presets populate fields for review before saving — no accidental overwrites
- Rules can override individual headers per URL pattern for fine-grained control
Quick Setup
Presets populate all fields — review before saving
Configured Headers
See every request, bot, and rule match — including AI crawlers
Get a full breakdown of traffic by bot type, track AI crawler activity and Markdown serving rates, filter request logs by path or user agent, and retain 90 days of history.
- Bot breakdown across 50+ detected crawlers
- AI bot attribution with Markdown serving percentage per crawler
- Request log viewer with filtering by path, status, and bot type
- 90-day data retention for trend analysis
AI Requests
8,421
Markdown Served
73%
AI Bot Breakdown
Serve clean Markdown to AI crawlers — improve GEO visibility
Automatically convert your HTML pages to clean Markdown for AI crawlers like GPTBot and ClaudeBot, with configurable content selectors, YAML frontmatter, and selective delivery only to AI bots.
- Automatic HTML → Markdown conversion on the fly
- Configurable content selectors to include or exclude page sections
- YAML frontmatter injection with title, URL, and custom metadata
- Selective serving — only AI bots receive Markdown; humans see normal HTML
Markdown Options
Output Preview
Generate optimized meta titles and descriptions with AI — review before going live
Use AI to generate optimized meta titles and descriptions for any page on your domain. Review suggestions in a queue with live SERP previews and quality scores, then apply approved suggestions as per-URL overrides at the edge. Trigger generation directly from SEO audit issues and AI readiness recommendations with one-click Fix with AI.
- AI-generated meta titles and descriptions per URL
- Review queue with live Google SERP preview
- Fix with AI buttons on audit issues trigger generation automatically
- Apply approved suggestions as per-URL overrides at the edge
Suggestions
247
Avg Quality
84
Review Queue
SERP Preview
Premium Running Shoes — Free Shipping | SerpWise
https://example.com/products/shoes
Shop our premium running shoes collection. Free shipping on all orders. Lightweight, durable, and designed for performance.
Sub-5ms TTFB using embedded memory caching
Cache the final modified HTML output of your pages directly on SerpWise's globally distributed Edge nodes. E-commerce and dynamic sites are safe with intelligent cookie and path bypass rules.
- Incredibly fast in-memory caching for microseconds latency
- Specify explicit paths to bypass (e.g. /cart, /checkout)
- Cookie-based bypass for logged-in sessions
- Global instant invalidation via dashboard or API
Automated cache warming and LLM page indexing
Set up autonomous scheduled crawlers that methodically navigate your sitemaps through the SerpWise proxy. They proactively warm your Edge Cache for users while building a rich markdown index of your site for AI features.
- Configure independent Daily, Weekly, or Monthly schedules
- Specify exact path patterns to include or exclude
- Extracts and structures Markdown for generative AI models
- Deducts exactly 1 credit per successfully fetched page
Deep-dive into every crawled page with 50+ automated SEO checks
Browse your entire crawled page index, filter by score or issue type, and drill into individual URLs for a full SEO audit. Every page is scored 0-100 with an A-F grade across title, meta description, headings, images, links, and content quality — with one-click Fix with AI on every fixable issue.
- Browse and filter crawled pages by score, grade, or issue type
- 0-100 SEO scoring with A-F grade across 50+ checks
- One-click Fix with AI generates rules and meta tags from audit issues
- Site-wide health dashboard with grade distribution and CSV export
Pages Audited
1,247
Avg Score
78/100
Issues
342
Audited URLs
Grade Distribution
Track traffic, detect changes, and monitor Core Web Vitals per URL
See traffic and bot activity for every individual URL, map your internal link graph to find orphan pages, detect SEO-critical changes between crawls (canonical, title, meta robots), and monitor Core Web Vitals with historical tracking powered by PageSpeed Insights.
- Traffic and bot activity breakdown per individual URL
- Internal link graph visualization with orphan page detection
- SEO-critical change detection between crawls with severity levels
- Core Web Vitals (LCP, INP, CLS) with historical performance tracking
Inbound Links
47
Changes Detected
8
Change Detection
3 changes since last crawl · 2h ago
Auto-generate XML sitemaps and merchant feeds from your crawled pages
Automatically generate XML and HTML sitemaps from your crawled page index, plus Google Merchant Center XML feeds and Facebook Catalog CSV exports from your product pages. Outputs are served directly through the gateway with scheduled auto-regeneration.
- XML and HTML sitemaps generated from your crawled page index
- Google Merchant Center XML product feeds
- Facebook Catalog CSV export for commerce campaigns
- Scheduled auto-regeneration with gateway-served output
Generated Outputs
Auto-regenerated on schedule · Last build: 4h ago
The elephant in the room: Latency
We know what you're thinking: "Won't a proxy slow us down?" The honest answer: About 5ms. But for 99% of sites, the net result is actually a faster user experience.
The Processing "Tax"
HTML Modifications
DOM parsing, rule evaluation, and rewriting.
Static Assets
Images, CSS, JS, and Fonts stream through.
* Benchmarked on typical HTML pages. Rule evaluation happens entirely in-memory with zero database queries on the hot path.
The Net-Positive Result
Edge Delivery
Requests are served from the edge region closest to your visitor, significantly reducing Time to First Byte (TTFB).
Smart Compression
We apply modern Gzip/Brotli compression at the edge, reducing payload size more effectively than many legacy origins.
Origin Offloading
Our proxy handles bot management and security filtering, freeing up your origin's CPU for what it does best: business logic.
The Verdict
While processing adds ~5ms, edge optimizations typically save 20-50ms+ in transit. Your site doesn't just get smarter — it gets faster.
Brand integrity & attribution in the age of AI search
Don't let LLMs hallucinate your brand. Control the source of truth for Perplexity, ChatGPT, and Claude, while tracking every AI-driven citation in real-time.
Ensure your brand shows up accurately in AI answer engines
AI models like GPT-4 and Claude 3 process clean content better than messy HTML. Serpwise serves AI-ready Markdown directly to agentic crawlers, ensuring your product specs, pricing, and brand narrative are never lost in translation.
- Serve clean Markdown to GPTBot & ClaudeBot
- Inject AI-specific structured data
- Eliminate LLM hallucination risks
- Direct control over agentic responses
Markdown Options
Output Preview
Markdown Options
Output Preview
AI Requests
8,421
Markdown Served
73%
AI Bot Breakdown
Track the AI attribution gap
Traditional analytics can't see the "Dark Traffic" from AI agents. Serpwise tracks every AI crawler request and citation, giving you 90-day retention logs of exactly which models are processing your data and citing your brand.
- Identify which AI models are citing you
- Measure AI-driven request volume
- Detect 'scraper' vs 'citer' bot behavior
- 90-day AI bot audit trail
AI Requests
8,421
Markdown Served
73%
AI Bot Breakdown
Suggestions
247
Avg Quality
84
Review Queue
SERP Preview
Premium Running Shoes — Free Shipping | SerpWise
https://example.com/products/shoes
Shop our premium running shoes collection. Free shipping on all orders. Lightweight, durable, and designed for performance.
Deploy AI-optimized meta updates at scale — automatically.
Stop the manual grind of writing meta titles and descriptions for thousands of pages. Our built-in AI analyzes your content to generate high-intent snippets that drive clicks, then deploys them instantly at the edge.
- AI-generated titles and descriptions based on real-time content
- One-click Fix with AI on any SEO audit issue or AI readiness gap
- Quality scoring to prioritize high-impact review tasks
- Live Google SERP previews for pixel-perfect results
- Deploy approved suggestions as edge overrides in one click
Suggestions
247
Avg Quality
84
Review Queue
SERP Preview
Premium Running Shoes — Free Shipping | SerpWise
https://example.com/products/shoes
Shop our premium running shoes collection. Free shipping on all orders. Lightweight, durable, and designed for performance.
MCP Server for AI Agents
Expose a Model Context Protocol endpoint on your domain. Claude, ChatGPT, Perplexity, and any MCP-compatible agent can query your content and products through structured tools — zero origin code changes.
- Auto-discovery via /.well-known/mcp.json and /llms.txt
- Semantic search powered by vector embeddings
- Full product catalog with 30+ AI-enriched attributes
- Multi-tenant isolation with API key scoping
- One toggle to enable — gateway handles the rest
5 Structured Tools
search_contentSemantic search across all crawled pagessearch_productsAI-powered product catalog searchget_pageFull markdown content by URL pathget_product_details30+ enriched product attributeslist_categoriesBrowse product category hierarchyAccessible at your-domain.com/mcp
Deep-dive into every URL. Audit, score, and optimize them all.
The complete URL intelligence suite for SEO professionals. Audit every crawled page with 50+ automated checks, track changes between crawls, monitor Core Web Vitals, and auto-generate sitemaps and product feeds — all from your crawled page data.
Explore the URL Intelligence HubPages Audited
1,247
Avg Score
78/100
Issues
342
Audited URLs
Grade Distribution
The definitive AI-powered e-commerce optimization platform.
Transform basic product feeds into a powerful growth engine. Serpwise combines text and vision AI to automatically enrich your products with 30+ attributes, generate comprehensive feeds, and inject pre-rendered content directly onto your pages via our edge proxy.
Explore E-commerce FeaturesProduct Intelligence Engine
<!-- AI-Ready Markdown Served to GPTBot -->
Modernization
100% Complete
Turn your legacy WordPress or Magento site into a GEO-first powerhouse.
Stop fighting with bloated plugins, rigid themes, and endless caching issues just to update your SEO. You don't need a $50k site rebuild to compete in the Agentic Web.
Serpwise acts as an instant modernization layer for aging CMS platforms. We serve clean Markdown to AI agents and inject modern structured data at the edge — bypassing your tech debt entirely.
Built for scale. Designed for autonomy.
Whether you're an implementation partner managing 50 client brands or an enterprise protecting high-value content, Serpwise is your competitive advantage.
For Implementation Partners
Stop losing SEO retainers to client engineering bottlenecks. Deploy schema, redirects, and AI visibility fixes instantly. Prove ROI faster, raise your margins, and offer "AI Search Optimization" as a premium service. Get warm inbound leads from Serpwise merchants in your region.
- Unblock client engineering bottlenecks
- Launch new AI/GEO service lines
- Multi-tenant client management
- Inbound leads from Serpwise merchants
For Enterprise Brands
Protect your revenue and your data. Secure your content from aggressive scrapers, make sure your brand shows up accurately in AI answer engines, and free your engineering team to build product instead of tweaking meta tags.
- Reduce engineering overhead
- Secure high-value content
- Win in ChatGPT, Claude, and Perplexity
- Instant global deployments
Platform agnostic. Plays nice with your stack.
Because Serpwise works at the DNS/Edge level, it works natively with any platform, framework, or CMS. No platform rewrites required.
CDN Routing
Cloudflare
AWS CloudFront
FastlyOrigin Platforms
Shopify
WordPress
Adobe Commerce
Next.js
Vercel
Laravel
Webflow
BigCommerce
Nuxt
Shopware...and any other platform. serpwise is a reverse proxy, so it supports every HTTP origin out of the box.
Real-world scenarios
Built for the problems teams actually face
See how teams use serpwise to ship SEO, analytics, and content changes without engineering dependency.
International SEO at Scale
Deploy hreflang tags across 40+ locale variants in minutes instead of weeks. Manage canonical URLs and meta tags per locale from a single dashboard.
AI Answer Engine Optimization
Serve enriched structured data to GPTBot and ClaudeBot while applying different metadata rules for traditional search crawlers.
Campaign Landing Page Takeover
Inject campaign content, tracking scripts, and custom CSS for a product launch — without touching the origin or waiting on engineering.
Crawl Budget Optimization
Block low-value pages from Googlebot while protecting product page visibility. Set response headers and status codes per bot class.
Tag & Script Governance
Deploy, update, or remove Facebook pixels, GA4, and GTM tags from one control plane. No more scattered tag implementations across codebases.
Emergency SEO Fix
Revert a broken canonical tag update in one click, fix on staging, and re-promote when ready. Every change is tracked with full audit history.
Automated Meta Optimization
Generate AI-powered meta titles and descriptions for product pages, review with SERP previews and quality scores, and apply as edge overrides.
Consistent Branding at Scale
Define brand name, support email, and promo text as domain variables. Reference in structured data templates, meta tags, and injected HTML — update once, every rule uses the new value.
Stop waiting on engineering to ship what matters
Marketing, SEO, and growth teams lose weeks waiting for engineering to ship meta tag updates, tracking scripts, and structured data changes. serpwise puts those controls in your hands — with staging, rollback, and audit trails built in so you can move fast without breaking things.
Cut engineering dependency
Meta tags, canonicals, structured data, tracking scripts — none need an engineering ticket anymore.
Ship in minutes, not sprints
Changes go live in under 10 minutes. No code reviews, no deploy pipelines.
Protect revenue with instant rollback
Every change is reversible in one click. Test on staging, promote when ready.
One control plane for all teams
Manage SEO, GEO, bots, scripts, and content across all domains from a single dashboard.
Decision support
Questions & Answers
How does serpwise modify pages without touching the origin?
serpwise runs as a reverse proxy between your CDN and origin server. When a request matches a rule, the proxy modifies the HTML response in transit — injecting meta tags, structured data, scripts, or headers — before the response reaches the visitor. Your origin code stays untouched.
Can I target specific bots with different rules?
Yes. Rules can include conditions based on User-Agent, bot name, and bot classification. You can serve different metadata, headers, and structured data to Googlebot, GPTBot, ClaudeBot, or any other crawler independently.
How does Serpwise help with my product feeds and Google Merchant Center?
The Product Intelligence Engine analyzes your product pages using AI Text and Vision models. It automatically extracts up to 30+ attributes (color, material, pattern, etc.) to generate rich Google Merchant and Facebook Catalog feeds, significantly improving your product discoverability.
What happens if a rule breaks something?
Every change is reversible. You can test rules on staging domains first, promote to production when confident, and revert instantly with one click if anything goes wrong. Full audit trails track every change.
Does serpwise add latency to page loads?
The edge proxy is designed for sub-50ms processing. Rule evaluation and HTML modification happen at the edge before the response reaches the visitor, keeping the latency impact minimal.
Can I inject tracking scripts and analytics tags?
Yes. You can inject HTML, JavaScript, and CSS at four document positions (head_start, head_end, body_start, body_end). This works for GA4, GTM, Facebook Pixel, custom scripts, and any other tag or snippet.
Do I need engineering support to set up or manage serpwise?
Initial DNS setup requires a one-time engineering task to point traffic through the proxy. After that, marketing and SEO teams can manage all rules, structured data, scripts, and bot policies from the dashboard — no engineering tickets needed.
How does server-side conversion tracking work?
When a rule matches a request, the gateway fires conversion events directly to Meta CAPI, TikTok Events API, Google Ads, GA4, Snapchat Conversions API, or custom webhook endpoints — server-side, without client JavaScript. A first-party 400-day cookie is set on the visitor's browser to enable attribution across sessions, bypassing Safari ITP restrictions. You can also proxy GTM/GA4 scripts through your domain for maximum tracking resilience.
Does server-side tracking replace my existing pixel?
It complements your existing client-side pixels. Running both improves match rates and attribution accuracy. Server-side events bypass ad blockers and Safari ITP, capturing conversions that client-side pixels miss. The GTM/GA4 script proxy further ensures your client-side tags load correctly even when ad blockers are present.
How does the AI Optimizer work?
The AI Optimizer continuously analyzes your traffic patterns, SEO audit data, Core Web Vitals, and conversion metrics to identify optimization opportunities. It then generates concrete proxy rule proposals — like injecting smart CTAs on high-traffic low-conversion pages, or adding lazy loading to slow pages. You choose your level of autonomy: review every change manually, auto-deploy high-confidence ones, or go fully autonomous. Every change can be A/B tested with real visitors and rolled back instantly.
Is the AI Optimizer safe? Can it break my site?
Safety is built into the core. The optimizer enforces hard guardrails: it cannot modify authentication pages, legal pages, or security headers. It cannot remove existing tracking scripts or inject more than 50KB of HTML per action. Every change is a proxy rule — disable it and your site instantly reverts. You can also set confidence thresholds, rate limits, and category restrictions to control exactly what the AI can optimize.
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