Reviewing AI Redirect Suggestions

The AI redirect review queue shows every valid 404 match that did not auto-apply. Use it to inspect the AI reasoning, compare alternatives, and decide whether the redirect should go live.

Open Domains -> Redirects -> AI Suggestions on the domain.

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Queue Columns

Column	Meaning
Source path	The dead URL path that returned recurring 404s
Suggested target	The live page Serpwise recommends
Confidence	AI confidence that the target satisfies the old page intent
Reasoning	Short explanation of why the match was chosen
Match type	Main signal: history, URL, Search Console, or migration pattern
Hits	Recent human 404 count for the source path
Impressions	Search Console value where available
Status	Pending, approved, rejected, auto-applied, or reverted

Expand a row to see alternative targets and the evidence Serpwise used.

Actions

Approve

Approving marks the suggestion as accepted but does not necessarily create the redirect immediately if your workflow separates approval from apply.

Use approve when another teammate or batch action will apply approved suggestions later.

Apply

Apply creates the redirect now:

1. Serpwise re-validates the target page
2. The redirect is written with source AI
3. Credits are charged if they were not already reconciled
4. The gateway cache is invalidated
5. The suggestion is linked to the active redirect for audit history

If the target is no longer valid, Serpwise leaves the suggestion in the queue and shows the validation issue.

Reject

Reject weak or incorrect suggestions. Rejected suggestions are preserved in history, but they do not create redirects.

Reject when:

• The target is too broad
• The page intent changed
• The old URL should remain a 404 or become a 410
• The suggested target belongs to the wrong locale or section

Regex Migration Suggestions

Bulk URL-migration suggestions are marked as regex suggestions. They cover multiple 404 paths with one pattern.

Before applying a regex suggestion:

1. Expand the row and inspect the covered paths
2. Check that the replacement pattern maps every example correctly
3. Confirm the pattern is narrower than any existing manual redirect
4. Apply only if the pattern represents a real migration

AI Badge on Active Redirects

Redirects created from AI suggestions show an AI badge in the Redirects table. The badge lets you filter, audit, and revert AI-created redirects without touching manual or CSV redirects.

AI-created redirect rows keep a link back to the original suggestion, including confidence, reasoning, alternatives, and reviewer metadata.

Bulk Revert

Use Bulk revert AI redirects when a domain needs to roll back AI-created redirects.

Bulk revert only targets redirects with source AI. Manual redirects and CSV imports are left unchanged.

Typical rollback cases:

• A migration plan changed after suggestions were applied
• A section was restored at its original URLs
• A target section started returning 404s
• You want to pause auto-redirects and review the current set manually

After reverting, Serpwise records the change in the activity log and disables the affected AI redirects.

Daily Digest Links

The daily digest links back to filtered queue views:

• Review pending suggestions opens the domain queue with pending status selected
• Inspect auto-applied redirects opens the Redirects table filtered to AI source
• Revert opens the relevant AI-created redirect or bulk revert flow

Use the digest as a daily triage surface, then do detailed inspection in the dashboard.