---
title: "Serpwise Product Documentation and Setup Guides"
description: "The edge proxy for the Agentic Web, built specifically for SEO and GEO. No code deployments required."
url: "https://serpwise.ai/docs/"
source: "https://serpwise.ai/docs/"
---
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Serpwise Documentation

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Serpwise AI is the **edge proxy for the Agentic Web**, built specifically for SEO and GEO. It sits in front of your origin server, intercepting every HTTP request and applying real-time modifications before the response reaches visitors, search engines, or AI crawlers. It works seamlessly with CDNs like Cloudflare and Fastly, and just as well without one. Simply point your DNS to the Serpwise gateway.

Instead of deploying code changes to fix meta tags, set canonicals, inject structured data, or manage redirects, you configure rules in the Serpwise dashboard. The gateway applies them instantly without touching your codebase.

## Traffic Flow

```
With CDN:     Visitor / Bot → CDN (Cloudflare, etc.) → Serpwise Gateway → Origin Server
Without CDN:  Visitor / Bot → Serpwise Gateway → Origin Server
                                      ↑
                              Rules Engine applies
                              modifications here
```

Traffic reaches the Serpwise gateway either through your CDN or directly via a DNS record. Both setups use a simple CNAME. The gateway fetches content from your origin, evaluates your configured rules, modifies the HTML or headers as needed, and returns the final response.

## What Serpwise Can Do

[**Rules Engine**  
→  
\
Apply meta tags, canonicals, structured data, custom HTML, and header modifications based on flexible URL and request conditions.](/docs/rules-overview)

[**Redirects**  
→  
\
Manage thousands of URL redirects with exact matching and regex patterns. No server config required.](/docs/redirects)

[**Security Shield**  
→  
\
Block exploit attempts, auto-ban malicious IPs, and rate limit abusive traffic at the edge.](/docs/shield)

[**Security Headers**  
→  
\
Inject HTTP security headers on every response using one-click Standard and Strict presets.](/docs/security-headers)

[**Analytics**  
→  
\
See traffic breakdowns, bot activity, AI crawler attribution, and per-path request logs.](/docs/analytics)

[**AI Access**  
→  
\
Control how AI crawlers fetch, read, discover, and attribute your domain.](/docs/ai-access)

[**URL Intelligence**  
→  
\
Browse every crawled page with SEO audits, content analysis, link graphs, change detection, and per-URL analytics.](/docs/pages-overview)

[**Sitemaps & Feeds**  
→  
\
Auto-generate XML and HTML sitemaps from your crawled page index.](/docs/sitemaps)

[**Product Intelligence**  
→  
\
Analyze products with Vision & Text AI to generate 30+ attribute feeds and inject on-page content.](/docs/product-intelligence)

[**Tracking**  
→  
\
Proxy GTM / GA4, define conversions, forward server-side events, and debug delivery from the gateway.](/docs/conversion-tracking)

## Who It’s For

Serpwise is built for teams that need to move fast on SEO without waiting for engineering cycles:

- **SEO agencies** managing technical SEO across multiple client sites
- **In-house SEO teams** who can’t get engineering time for meta tag fixes or redirect deployments
- **E-commerce teams** dealing with large-scale canonical, hreflang, or structured data requirements
- **Marketing teams** who need to respond quickly to crawl issues or algorithm changes

## Key Concepts

| Concept              | Description                                                                                                                               |
|----------------------|-------------------------------------------------------------------------------------------------------------------------------------------|
| **Domain**           | A website you manage through Serpwise. Each domain has an origin server config and a unique proxy subdomain.                              |
| **Rule**             | A condition + action pair. When the condition matches a request, the gateway applies the action to the response.                          |
| **Redirect**         | A URL mapping that short-circuits the origin fetch and returns a redirect response directly from the gateway.                             |
| **Shield**           | Per-domain security settings that block exploit paths, auto-ban malicious IPs, and rate limit traffic.                                    |
| **Security Headers** | Configurable HTTP headers injected on every response to protect visitors’ browsers.                                                       |
| **Organization**     | Your workspace in Serpwise. Domains, rules, and team members belong to an organization.                                                   |
| **Page Index**       | A database of every URL the Edge Crawler has discovered. It powers SEO audits, content analysis, sitemaps, and more.                      |
| **SEO Audit**        | Automated 50+ point analysis of each crawled page, producing a 0-100 score with actionable fix suggestions.                               |
| **Tracking**         | First-party analytics proxying, server-side conversion forwarding, event logs, replay, live debugging, consent checks, and bot filtering. |
| **Sitemap**          | Auto-generated XML or HTML sitemap built from your crawled page index and served by the gateway.                                          |