---
title: "Per-URL Analytics - Serpwise Documentation"
description: "Inspect page views, bot activity, response times, referrers, and rule trigger data for individual URLs."
url: "https://serpwise.ai/docs/url-analytics/"
source: "https://serpwise.ai/docs/url-analytics/"
---
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**Per-URL Analytics** provides detailed traffic data for individual pages on your domain. While [domain-level Analytics](/docs/analytics) shows aggregate traffic across your entire site, the URL Analytics tab drills down to a single URL - showing exactly who is visiting, how often, and how the gateway is responding.

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## Accessing URL Analytics

Navigate to any [URL Detail](/docs/pages-overview) page and click the **Analytics** tab. The data comes from the gateway’s request logs for that specific URL path.

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## Overview Metrics

The top of the tab shows key metrics for the selected time range:

| Metric                 | Description                                                           |
|------------------------|-----------------------------------------------------------------------|
| **Page Views**         | Total requests to this URL                                            |
| **Unique Visitors**    | Distinct visitors based on IP and user agent                          |
| **Bot Requests**       | Requests from identified crawlers and bots                            |
| **AI Bot Requests**    | Requests from AI training crawlers (GPTBot, ClaudeBot, etc.)          |
| **Avg. Response Time** | Mean gateway response time in milliseconds                            |
| **Cache Hit Rate**     | Percentage of requests served from the [Edge Cache](/docs/edge-cache) |

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## Time Range

Filter all charts and metrics by time range:

- **Last 24 hours** - hourly granularity
- **Last 7 days** - daily granularity
- **Last 30 days** - daily granularity
- **Custom range** - pick any start and end date

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## Traffic Over Time

A time-series chart shows request volume for this URL, with two series:

- **Human traffic** - regular visitor requests
- **Bot traffic** - identified crawlers and bots

Spot patterns like periodic crawl spikes, traffic from campaigns hitting this specific URL, or unusual activity that warrants investigation.

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## Bot Breakdown

A ranked list of bots that have visited this URL, with request counts. AI crawlers (GPTBot, ClaudeBot, PerplexityBot, etc.) are highlighted separately, giving you visibility into how AI companies are interacting with this specific page.

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## Response Time Trends

A line chart showing how the gateway’s response time for this URL has changed over the selected period. Use this to:

- Identify pages that are slow to serve (possibly due to origin latency)
- Verify that [Edge Cache](/docs/edge-cache) hits are keeping response times low
- Spot regressions after origin deployments

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## Top Referrers

Shows the most common HTTP `Referer` values for requests to this URL. Use referrer data to understand how visitors are finding this specific page - through search engines, social media, other pages on your site, or direct access.

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## Rules Triggered

Shows which [rules](/docs/rules-overview) matched requests to this URL and how many times each rule was triggered. This helps you verify that the right rules are applying to this page and catch any unexpected rule matches.

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## Status Codes

A distribution of HTTP status codes returned for this URL over the selected period. Monitor for:

- Unexpected **4xx** codes that could indicate broken pages
- **3xx** codes from redirects
- **5xx** codes indicating origin server issues

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## Relationship to Domain Analytics

**Domain Analytics** (the **Analytics** tab on the domain dashboard) shows aggregate data across all URLs. **URL Analytics** is the per-page drill-down view. Both use the same underlying request log data, just filtered differently.

If you notice unusual patterns in domain-level analytics, use URL Analytics to pinpoint which specific pages are driving the behavior.

[**Domain Analytics**  
→  
\
Aggregate traffic, bot activity, and request logs across your entire domain.](/docs/analytics)

[**Pages & URL Detail**  
→  
\
Browse all pages and access the Analytics tab.](/docs/pages-overview)