--- title: "AI Visibility - Serpwise Documentation" description: "Track AI answers across models, diagnose citation gaps, expand buyer prompts, and create reviewable action drafts from the AI Visibility Agent." url: "https://serpwise.ai/docs/ai-visibility/" source: "https://serpwise.ai/docs/ai-visibility/" --- [Back to Serpwise](/) Serpwise Documentation Connect · Configure · Execute Search documentation `/` No documentation found. ↑↓ Navigate Enter to open Browse documentation **AI Visibility** tracks the prompts your buyers ask across ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews, and AI Mode. It shows where your brand is mentioned, which sources are cited, how competitors perform, and what to improve next. The feature is designed as a continuous improvement workflow: 1. Track the prompts buyers use. 2. Monitor answers, citations, sentiment, position, and competitors. 3. Review the **AI Visibility Agent** report in the **Improve** tab. 4. Add prompt suggestions, fix source gaps, improve weak pages, or create reviewable AI Optimizer and rule-engine drafts. 5. Measure whether visibility, citation rate, referrals, and conversions improve after approved work goes live. * * * ## Domain AI Visibility Open a domain and choose **AI Visibility** to see the domain-wide workflow. The main tabs are: | Tab | What it shows | |-----------------|----------------------------------------------------------------------------------------------------------------------------------------------------------| | **Overview** | Visibility score, average position, sentiment, share of voice, leaderboard, trends, and a compact agent summary. | | **Prompts** | The tracked buyer questions, model coverage, visibility by prompt, prompt details, latest runs, and prompt expansion actions. | | **Improve** | The full AI Visibility Agent report, action queue, prompt portfolio, source opportunities, competitor gaps, crawler diagnostics, and measurement impact. | | **Sources** | Domains and URLs cited by AI models, grouped by source type, model, prompt coverage, and competitor relationship. | | **Competitors** | Brands that appear in answers for your tracked prompts, with visibility and share-of-voice comparisons. | * * * ## Tracked Prompts Prompts are the buyer questions Serpwise runs on a schedule. A good prompt should describe the buyer’s need, category, problem, location, or comparison question. Avoid tracking only your own brand name; branded prompts are useful, but they do not reveal enough market demand by themselves. Examples: - `best AI visibility platform for agencies` - `which Danish web agency can build a Firebase and Node.js app` - `alternatives to Shopify Plus for B2B ecommerce` - `what does a custom Next.js application cost in Denmark` The **Prompts** tab supports: - Table and matrix views - Model filters - Time range filters - Active/inactive prompt controls - Latest answer runs - Cited source review - Prompt suggestion actions * * * ## Prompt Expansion Use **Suggest prompts** to find adjacent questions worth tracking. Suggestions can come from: - **Evidence** - current prompt runs, low-visibility clusters, cited sources, and competitor mentions - **AI brainstorm** - domain, brand, competitors, audience, country, and buyer intent - **Competitor gap** - prompts where competitors appear and your brand does not - **Source gap** - prompts connected to sources AI already trusts - **Search data** - available search or intent context Serpwise scores and deduplicates suggestions, avoids brand-only prompt spam, and respects prompt limits. You can track one suggestion, track selected suggestions, or add all eligible suggestions. * * * ## AI Visibility Agent Report The **Improve** tab contains the full **AI Visibility Agent Report**. It turns monitoring data into a prioritized action queue. Each finding includes: - Severity - Category - Summary - Evidence - Impact metric - A suggested next action - Whether the action is manual, setup-related, or draftable Finding categories include: | Category | Meaning | |----------------------|-----------------------------------------------------------------------------------------------------| | **Prompt coverage** | You are not tracking enough buyer-intent prompts or are missing important prompt types. | | **Model gap** | A model such as ChatGPT, Claude, Gemini, or Perplexity is underperforming compared with the others. | | **Source gap** | AI engines repeatedly cite third-party sources instead of your site. | | **Own citation gap** | Your brand is mentioned, but your owned pages are not cited. | | **Competitor gap** | Competitors appear for prompts where your brand is absent or weak. | | **Content gap** | Tracked prompts do not map to strong owned pages or answer-ready content. | | **Technical access** | AI crawlers hit blocked, failing, or slow paths, or AI readiness signals are weak. | | **Sentiment gap** | Answers mention the brand with weak or negative sentiment. | | **Measurement gap** | Attribution or request-log setup is not strong enough to measure impact. | * * * ## Action Queue The action queue helps teams decide what to do next without reading every run manually. Actions can include: - Add prompt suggestions - Create a reviewable AI Optimizer draft - Create a rule-engine proposal - Create an Opportunity - Review cited source gaps - Improve an existing page brief - Create a new page brief - Open request logs or AI Access setup - Snooze or dismiss a finding Draftable actions remain reviewable. They do not publish automatically. * * * ## Source Opportunities The **Sources** and **Improve** views show which domains AI systems cite when answering your tracked prompts. Source opportunities help answer: - Which third-party sources are repeatedly cited? - Are competitors being cited from their own domains? - Which directories, review sites, docs, social sites, or editorial sources matter? - Which cited-source patterns should we match or pursue? - Where should outreach, profile updates, or source-backed content start? Each source opportunity can include a short brief with recommended actions and checklist items. * * * ## Competitor Prompt Gaps Competitor prompt gaps show prompts where another brand appears more often than you. Use this section to review: - The prompt where the competitor wins - Their mention share - Your visibility for the same prompt - Which models cite or recommend the competitor - The recommended action for closing the gap This is useful for comparison pages, answer blocks, source-backed proof, schema, and clearer service/category content. * * * ## Prompt Portfolio And Page Briefs AI Visibility compares tracked prompts against indexed pages to identify whether your site has a strong page for each buyer question. The prompt portfolio shows: - Total tracked prompts - Prompts mapped to strong pages - Prompts that need a stronger page - Missing prompt intents such as pricing, alternatives, comparison, local vendor, or use case - Page draft briefs for weak prompt-to-page mappings Page briefs can suggest a target title, path, summary, and checklist. They are planning guidance inside AI Visibility; they do not publish a page automatically. * * * ## Technical Access And Request Logs AI Visibility uses crawler and request-log data where available. Technical findings can surface: - AI crawler blocks - Failing AI crawler requests - Slow AI crawler responses - Weak AI readiness - Missing or disabled Markdown serving - Missing attribution setup Use [AI Access](/docs/ai-access), [AI Markdown Serving](/docs/ai-markdown), [Analytics](/docs/analytics), and request logs to verify that AI crawlers can fetch the right content. * * * ## Page-Level AI Readiness Individual URL detail pages can still show page-level AI visibility and readiness signals. The readiness score considers: | Component | What it measures | |---------------------------|------------------------------------------------------------------------------------------------------------| | **Structured Data** | JSON-LD schema presence, completeness, and variety | | **Content Quality** | Word count, readability, and content-to-HTML ratio | | **Metadata Completeness** | Title, description, canonical, Open Graph tags, and images | | **Markdown Serving** | Whether [AI Markdown Serving](/docs/ai-markdown) is enabled and configured in [AI Access](/docs/ai-access) | | **AI Bot Engagement** | Frequency and recency of AI crawler visits to the URL | Use page-level readiness to understand whether a specific URL is easy for AI systems to fetch, parse, and cite. * * * ## Measurement Impact The agent can include impact context when attribution data is available: - Cited answers - AI-assisted visits - Conversions - Attributed conversions - Revenue where configured - Conversion rate - Measurement setup status If measurement is weak, the agent can recommend attribution or request-log setup before teams spend time optimizing blind. * * * ## Related Features Serpwise AI Visibility works best with the rest of the platform: | Feature | Role | |------------------------------------------------|-------------------------------------------------------------------------| | [**AI Access**](/docs/ai-access) | Control how AI crawlers fetch and read your domain. | | [**AI Markdown Serving**](/docs/ai-markdown) | Serve clean Markdown to AI crawlers. | | [**AI Optimizer**](/docs/ai-optimizer) | Generate reviewable optimization drafts from findings. | | [**Rules Engine**](/docs/rules-overview) | Deploy approved schema, metadata, headers, redirects, and HTML changes. | | [**Analytics**](/docs/analytics) | Review request logs, bot activity, traffic, and attribution signals. | | [**Pages & URL Detail**](/docs/pages-overview) | Inspect page-level readiness, SEO audits, and URL intelligence. | [**AI Access** → \ Control crawler fetchability, content signals, and AI serving behavior.](/docs/ai-access) [**AI Markdown Serving** → \ Serve clean Markdown to AI crawlers for better content understanding.](/docs/ai-markdown) [**AI Optimizer** → \ Generate reviewable AI optimization drafts.](/docs/ai-optimizer) [**Analytics** → \ Review request logs, AI bot traffic, and attribution signals.](/docs/analytics)