--- title: "Server-side Conversion Tracking - Serpwise" description: "Recover blocked analytics, define conversions at the edge, and forward server-side events to Meta, Google Ads, GA4, TikTok, Snapchat, Pinterest, Twitter/X, and webhooks." url: "https://serpwise.ai/product/tracking/" source: "https://serpwise.ai/product/tracking/" --- Product · Tracking # Recover blocked tracking. Send conversions server-side. Serpwise Tracking combines first-party GTM and GA4 proxying, conversion definitions, ad-platform forwarding, event logs, live debugging, replay, and consent-aware delivery from the gateway request path. [Book a demo](/demo/) [Read Tracking docs →](/docs/conversion-tracking/) Enable first-party proxying, define your first conversion, and watch delivery in the Event Log. Actual product Edge performance Captured in a Serpwise demo workspace ![Serpwise edge performance with cache hit rate and latency metrics](/product-screenshots/edge-performance.jpg) Inspect real gateway measurements and edge controls in one surface. Real product UI Live within 60 seconds Global edge delivery after approval Zero origin code changes Your CMS and release flow stay untouched Preview and rollback Every change is controlled and reversible 01 · What it covers ## One product area for capture, conversion, and delivery. Serpwise turns recommendations into prioritized fixes ready to deploy, so the work does not stop at another report. 01 ### First-party script proxy Rewrite GTM, GA4, analytics.js, and g/collect calls through your own domain. If Google tracking is missing, Serpwise can inject GA4 or GTM only where needed. /sw-t/gtm.js /sw-t/gtag/js /sw-t/g/collect 02 ### Conversion definitions Define purchases, leads, add-to-cart events, page goals, and funnels from the dashboard using the same request conditions operators already understand. Request conditions Value extraction Target routing 03 ### Event log and debugger Inspect platform responses, failures, dedupe decisions, consent-denied events, payload revisions, exports, and manual replay from one operator surface. Live debugger Event replay Quality coverage 02 · How it works ## From request match to platform response. 01 ### Capture first-party signals Enable the script proxy or injection settings so Google tracking loads through your domain and the gateway sees request, cookie, bot, and attribution context. 02 ### Define the conversion Create a conversion definition with trigger conditions, event name, extraction rules, counting mode, priority, and target integrations. 03 ### Forward with consent and dedupe The gateway filters bots, checks consent, hashes PII, transforms payloads, deduplicates events, and forwards to each selected platform. 04 ### Debug, replay, and improve Use the Event Log and Live Debugger to inspect platform responses, replay failed rows, and improve match-quality coverage. 03 · What changes ## From fragile browser tags to observable edge delivery. Area Before With Serpwise Analytics scripts Third-party blocked First-party proxy Ad conversions Pixel-only Server-side delivery Failures Hidden in tags Event log + replay Consent Scattered checks Per-integration gate Shown in Tracking > Event Log and Live Debugger Product facts ## Built for delivery, debugging, and replay in one flow. Serpwise Tracking runs in the gateway request path, so capture, bot filtering, consent, dedupe, forwarding, logs, and replay share one data model. /sw-t first-party proxy path 100 events per ingest request 8 destination types Replay manual retry from Event Log Why Serpwise is different ## From blocked tags to observable edge delivery. Browser pixels Hit by ad blockers, Safari ITP, script failures, and hidden browser-state issues. GTM Server Requires a container, cloud hosting, routing, consent logic, and ongoing maintenance. Serpwise Already runs in the request path and combines capture, forwarding, consent, logs, debugging, and replay. Pairs with [AI Visibility → \ Connect AI-attributed visits to goals, revenue, and conversion health.](/product/ai-visibility/) [Analytics MCP → \ Ask your assistant about conversion health, failures, and tracking setup.](/product/analytics-mcp/) 04 · Common questions ## Before you switch on Tracking. 01 Is Tracking only server-side conversion forwarding? + - No. Tracking covers first-party GTM and GA4 script proxying, Google tracking injection, server-side conversion definitions, ad-platform integrations, event logging, live debugging, replay, quality scoring, and the first-party AI attribution pixel. 02 Do I need to remove existing GTM or GA4? + - No. The script proxy works with existing Google tags by rewriting known Google tracking URLs to first-party paths. If tracking is missing, Serpwise can inject GA4 or GTM with an only-if-missing guard. 03 How are conversions triggered? + - Create conversion definitions from Tracking > Conversions. Each definition has request conditions, extraction settings, target integrations, event-name overrides, priority, and counting rules. Advanced users can still use the lower-level rule action. 04 What happens when a platform rejects an event? + - Failures are persisted in the Event Log with the platform response and error message. Transport failures are retried by the gateway, and operators can replay failed rows manually after fixing credentials or payload data. Get started ## Make tracking part of the edge. Recover blocked analytics, define conversions once, and monitor every delivery without shipping origin code. [Book a demo](/demo/) [Read Tracking docs →](/docs/conversion-tracking/)